Are You Following These YouTube Best Practices for Your Marketing?

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Bonus Material: FREE Social Media Content Calendar Consider how you’re using YouTube right now. Are you following YouTube best-practices? If you need a refresher or learn them for the first time, we’ve got you covered in this article! Nearly 8 out of 10 marketers found YouTube to be the most effective marketing platform, according to...

Social media video tips & strategies

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There are so many elements that go into social media videos including subtitles, length, details and sound. Essentially, you’re trying to convey a lot of information in a few seconds. But when you do it well, you see higher engagement and build a better rapport with your audience. Here you’ll find all the resources you...

Video accessibility: How to add YouTube subtitles to your videos

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When creating and sharing videos, you want to make sure your content can be consumed by as many people as possible. Whether they’re hard of hearing or simply in a setting where they can’t have their volume turned on, viewers should be able to enjoy your videos. This is why adding subtitles to videos is...

YouTube Analytics: Your Step-by-Step Guide

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  How familiar are you with YouTube analytics? A lot of social media managers know other platforms’ data far better than YouTube’s. Fortunately, this step-by-step guide will get you up to date with YouTube analytics. We’ve noticed that a large majority of social media marketers (including in-house marketers and agencies) are all-too-familiar with analytics for...

9 tips to get the most from your social media video content

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TikTok, Reels, streaming services, going live on social—video content is everywhere and for good reason. It’s estimated that the average person spends 16 hours per week watching videos online, which is a rather large window of opportunity to capture your target audience’s attention. And capturing that attention pays off. Up to 84% of consumers say...

Entrepreneurs Using YouTube More than Anything to Learn New Tech Skills During Pandemic

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Entrepreneurs are using the pandemic to improve technical skills. YouTube is proving to be the leading resource to help people sharpen technical skills. Among the top skills people are leaning is software, telecommunication, and digital media proficiency. These were the findings of research by BoxBoat, specialists in helping companies achieve digital transformation through modern technologies....

YouTube Playlists: Are You Neglecting This Marketing Powerhouse?

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  Are you including YouTube playlists in your social media marketing toolbox? You should! Check out these reasons for using them and tips for getting started. YouTube is a widely popular marketing channel, and no one has any doubts that it can boost the visibility of any business. However, not many people are aware of...

How to Start a YouTube Channel in Four (Relatively) Easy Steps

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  Have you wanted to start a YouTube channel but don’t know where to start? Here’s your step-by-step guide to creating a new YouTube channel efficiently. Before you create a YouTube channel, ask yourself a couple of questions first to get you on the right course. The first question to ask is why you actually need...

YouTube 101: What Every Smart Social Media Manager Needs to Know

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  Need a little guidance (maybe even a refresh) on YouTube? This YouTube 101 guide can help you brush up on YouTube know-how. When most social media managers think about social media marketing, they focus on Facebook, Instagram, Twitter, and maybe even Pinterest. A surprising number either forget about YouTube or think the platform is...

The social media marketer’s guide to YouTube marketing

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With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. In fact, video marketing has helped marketers to increase traffic, generate leads and reduce the number of...