The New Best Practices for Native Advertising on Editorial Sites

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Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the...

Beyond integrations, Sprout’s focus on partnership adds value for our customers

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As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. For some, the answer is overly simplistic and a straightforward checking of boxes....

Programmatic Campaign Optimization Tips and Tricks

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With so many buttons and levers available to you within your programmatic platform, the number of optimizations you can make to improve your campaign performance can be overwhelming. That’s why it’s crucial to come up with a game plan beforehand so you don’t make too many optimizations which, in turn, limit the insights into your...

The Challenges Programmatic Advertising Faces in the New ‘Cookieless’ Reality

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Love them or hate them, third-party cookies are going away. Google plans to phase them out over the next two years, while Firefox and Safari have already begun to block them. Since third-party cookies are out, it requires a revamp of your digital strategy to ensure that your company stays on track with its marketing...

A day in the life of… Meshach Amuah-Fuster, Managing Director EMEA at Allbound

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Please describe your job: What do you do? As Managing Director EMEAA, my role is to drive growth for Allbound across the region, and promote brand awareness and deliver value to those looking to leverage their channel partner ecosystem. This is achieved by our clients working with their partners who either refer opportunities to them...

5 Common Sense Tips to Build Successful Relationships With Instagram Influencers

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  Find the right Instagram influencers for your goals? Check! But what else do you need to know about advertising with influencers?  If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your...

What in the World … ! Surprising Facts About Reddit Ads

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  When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. When we say “paid social,” the first thing that jumps to mind is usually Facebook...

Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

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Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location...

Uncovering the Differences Between B2C and B2B Digital Marketing

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When formulating your digital strategy, it is essential to determine whether you are marketing for a Business to Consumer (B2C) or a Business to Business (B2B), and understand the nuances between them. It is to your benefit to be a flexible and agile marketer in an industry that is constantly changing; especially when it comes...

How to Hold Your Client Accountable

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This is one of the hardest things to do effectively when working in an agency environment. If your day-to-day role puts you at the table working directly with clients, learning how to hold your client accountable is a skill that is not discussed or taught as often as it should be. By effectively holding clients...