Google Alerts for Link Building: A Quick and Easy Guide

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Posted by David_Farkas If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often,...

How to Craft a Social Media Landing Page That Wows

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  Create a landing page that wows your audience and helps you meet marketing campaign goals. Here’s how to do so and examples of brands getting them right. In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. Your reach is off the charts. Even your engagement rates...

Three Steps to a Better-Performing About Page

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Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require...

How You Can Optimize Your Website For Better Profitability

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As the shift from offline to online accelerates amidst the global pandemic, it has become crucial to get a higher ROI from your existing activities rather than putting time and money in scaling up. For this, it’s imperative that businesses fill gaps in the customers’ journey through website optimization. Important components to consider for this...

The MozCon Virtual 2020 Initial Agenda

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Posted by cheryldraper It’s the question that’s been on plenty of people’s minds: What’s up with MozCon this year? We’re happy to report that 2020’s MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon...

How to Perform a Competitor Analysis on Twitter That Helps You Nab More Business

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  What’s your competition doing? (You should be able to answer that quickly.) One way to find out is by doing a competitor analysis on Twitter. When I first begin working with a new client to provide social media management at Contentworks Agency, I run a quick competitor analysis. A competitive analysis finds and analyzes...

5 Pandemic-Proof Marketing Channels to For Uncertain Times

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The COVID-19 virus has had a huge impact on every part of society. Nonessential businesses are being forced to close, people are being laid off, public schools are closed, travel is limited, and the list goes on… Of course, the first thing we need to focus on is the health and wellbeing of everyone around...

20 Free Social Media Tools for Social Media Managers

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  Tight budget or not, you’ll want to check out these popular–and free–social media tools.  Are you creating social media content? Managing social media teams? Running a social media agency? Though many paid tools are available, sometimes you may want something that you can use for free. You might want to start with a free...

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

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Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we...

How to Build a Successful Remote Support Team

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  Think of support teams, and you may picture rows and rows of endless desks with headphone-wearing businesspeople (No doubt, this image is influenced by all the boring “support” stock photos out there.) But a successful support team is far warmer and more vibrant than that. After all, they’re all about good communication skills and...