Page Authority 2.0: An Update on Testing and Timing

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Posted by rjonesx. One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on...

5 Reasons to Start Creating Webinars NOW

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This is a weird time. COVID-19, murder hornets, designer masks…the world has really started to get creative. I know many small businesses are struggling right now. If that includes your business, then it’s time for you to get creative, too. Start with something you’ve heard of, but never done before: a webinar. What even is...

Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

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Posted by MiriamEllis Image credit: Kenneth Leung, Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” – ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses...

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

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Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this...

Are H1 Tags Necessary for Ranking? [SEO Experiment]

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Posted by Cyrus-Shepard In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tagsUse one — and only one — H1 tag per page These suggestions appeared in audits, SEO tools, and was the source of...

7 Ways to Attract Traffic Without Paying for Marketing

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Your company’s website is essentially the face of your brand that is there to make a great first impression. Even more, your website should provide information, answer questions, and close sales. But, none of that can be achieved when you aren’t attracting traffic to your website. This can be overwhelming if you just recently launched...

This Is What Happens When You Accidentally De-Index Your Site from Google

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Posted by Jeff_Baker Does reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are...

6 Ways to Get More Organic Traffic, Without Ranking Your Website

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Posted by ryanwashere A few years ago, I wrote a post here that caught some attention in the community. I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. In fact, it might be algorithmically impossible to get your website on top of the SERPs....