Building Great Brand-Agency Relationships

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Brand-agency relationships thrive when both parties are ready to push each other towards a mutually agreed-upon outcome. When built well, these relationships can flourish into truly meaningful work that both the brand and the agency are proud of. Easy in principle. Hard to do in practice. If you’ve been on the agency or brand side...

How to Set and Maintain Meaningful Marketing Goals

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If you’re signing on with an agency, you’re hopefully entering the engagement with some kind of goal already in mind. More traffic, more revenue, and lower cost are common places where our discovery calls begin. That’s not a bad start. But setting a meaningful goal or set of goals for an engagement is essential for...

How Nonprofits Can Maximize Their Impact With Video Marketing (and Why Now is the Time to Get Started) With Doug Scott from Tectonic [AMP 200]

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Is a picture still worth a 1,000 words? What about videos? Any business or organization can use the power of video content to build its brand and promote its products. However, it’s not always cheap to do or get it right to make a difference. Today’s guest is Doug Scott from Tectonic. He describes how...

Overwhelmed at work? Here’s how to talk to your boss about burnout

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Today, brands’ front doors are their social media profiles—and you, the social media managers, are the gatekeepers. That is not an easy job. Building an impactful, holistic social presence takes time, research, creativity and constant innovation. On top of that, you’re inundated with unexpected crises, emotionally charged consumer messages and constant change in social media...

What Is a Social Media Manager? (And What Does One Really Do?)

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  Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? What skills will you actually use on the...

How to Create a High-Converting Landing Page: 4 Crucial Components

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For any business, landing pages are crucial for building brand awareness, creating trust with new visitors, and increasing sales. If you’re growing to grow your brand, you need landing pages for your campaigns. They single out specific products, services, and offers and give users in-depth information. This allows them to make well-rounded, informed buying decisions...

Coronavirus will affect the recruitment marketing industry – here’s how

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Jeff Dickey-Chasins examines the impacts of the coronavirus pandemic on the recruitment marketing industry in areas like remote work and increased candidate activity. Disease has been a fact of life since before humans were human. The plague ravaged much of the world in multiple waves starting in the 1300s. Influenza infected 27% of the world’s...

How to Stay Connected While Working Remotely: Bonding Strategies that Can Work for Any Distributed Team

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Collaborative software and tools are widely available for companies to use with both on-site and distributed teams; however, connectivity and engagement are still concerns shared by U.S. workers. Slack’s 2018 Future of Work Study found that “91% of workers are looking to feel closer to their work colleagues, while nearly 85% of workers want to...

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

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Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we...

How to Build a Successful Remote Support Team

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  Think of support teams, and you may picture rows and rows of endless desks with headphone-wearing businesspeople (No doubt, this image is influenced by all the boring “support” stock photos out there.) But a successful support team is far warmer and more vibrant than that. After all, they’re all about good communication skills and...