A day in the life of… Chris Soames, CEO at HOME Agency

Date:  Comments: 0

Please describe your job: What do you do? I’m the CEO of HOME, the largest independent strategic marketing agency outside of London. My role is to work with shareholders, leaders and the wider business to ensure HOME continues its amazing journey. I’m lucky to work alongside and learn from so many talented team members who...

14 Tips for Preserving Your Mental Health While Working in Social Media

Date:  Comments: 0

Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. Recent data tells us that over 50% of the global population and 79% of the U.S. population use social media, and regular usage has spiked this year in large due...

What’s Changed (and What Hasn’t): The 2020 Moz Blog Reader Survey Results

Date:  Comments: 0

Posted by morgan.mcmurray You’re tired of hearing it and I’m tired of saying it, but 2020 really has been a year like no other. SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will alter our industry and...

An SEO’s Experience in 2020: Opportunities and Challenges

Date:  Comments: 0

Posted by desordi It would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to. While few digital workers...

5 Common Sense Tips to Build Successful Relationships With Instagram Influencers

Date:  Comments: 0

  Find the right Instagram influencers for your goals? Check! But what else do you need to know about advertising with influencers?  If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your...

How to Hold Your Client Accountable

Date:  Comments: 0

This is one of the hardest things to do effectively when working in an agency environment. If your day-to-day role puts you at the table working directly with clients, learning how to hold your client accountable is a skill that is not discussed or taught as often as it should be. By effectively holding clients...

What Is an Infopreneur: How to Ace the Modern Day Side Hustle

Date:  Comments: 0

Over the course of the past two decades, the rise of the infopreneur has been exponential. Infopreneurship is a valuable way to earn passive income for anyone who is highly knowledgeable in one area. The best part is that anyone can be an infopreneur — although it won’t happen overnight. It might be the perfect...

Building Great Brand-Agency Relationships

Date:  Comments: 0

Brand-agency relationships thrive when both parties are ready to push each other towards a mutually agreed-upon outcome. When built well, these relationships can flourish into truly meaningful work that both the brand and the agency are proud of. Easy in principle. Hard to do in practice. If you’ve been on the agency or brand side...

How to Set and Maintain Meaningful Marketing Goals

Date:  Comments: 0

If you’re signing on with an agency, you’re hopefully entering the engagement with some kind of goal already in mind. More traffic, more revenue, and lower cost are common places where our discovery calls begin. That’s not a bad start. But setting a meaningful goal or set of goals for an engagement is essential for...

How Nonprofits Can Maximize Their Impact With Video Marketing (and Why Now is the Time to Get Started) With Doug Scott from Tectonic [AMP 200]

Date:  Comments: 0

Is a picture still worth a 1,000 words? What about videos? Any business or organization can use the power of video content to build its brand and promote its products. However, it’s not always cheap to do or get it right to make a difference. Today’s guest is Doug Scott from Tectonic. He describes how...