Maximize Return During Tough Times Through Testing

Date:  Comments: 0

Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. So what can we learn from this year as we move...

What in the World … ! Surprising Facts About Reddit Ads

Date:  Comments: 0

  When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. When we say “paid social,” the first thing that jumps to mind is usually Facebook...

A day in the life of… Jenny Stanley, Founder and MD at Appetite Creative Solutions

Date:  Comments: 0

Please describe your job: What do you do? I am the Managing Director and Founder of Appetite Creative Solutions – a creative technology studio. We focus on connecting brands with their audiences using the most effective and newest technologies. We do this through gamification, AR, 3D, barcode scanning, connected experiences, branding and website creation, videos...

Are Your Social Media Goals Realistic? Are They SMART?

Date:  Comments: 0

  Have you taken a good hard look at your social media goals? Are they realistic? Sustainable? SMART goals? Let’s work through this together. One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. You could be killing it on...

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

Date:  Comments: 0

Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received...

Thinking Beyond the Link Building “Campaign” [Case Study]

Date:  Comments: 0

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for...

How to Stay Creative With an SEO-Driven Content Strategy

Date:  Comments: 0

Posted by Caroline-Forsey When I first joined HubSpot’s blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was...

Take the COVID-19 Local Search Marketing Business Impact Survey

Date:  Comments: 0

Posted by MiriamEllis The poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to...

Operating During COVID-19: Helpful Tips for Local Businesses

Date:  Comments: 0

Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of...

People Who Inspire Us: Two Guys, Two Bicycles, Eight Countries, and One Shared Dream

Date:  Comments: 0

  Ever hear a personal story that’s so captivating that you want to share it with others? At Agorapulse, we’ve heard some extraordinary stories from people who live life at a deeper, inspirational level. And we want to share them with you. In this new series, we share the experiences of such people, documentarians Martin...