Grammar for marketers: how to mind what your brand says

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The importance of grammar for marketers can’t be overstated. Sure, you probably haven’t thought much about sentence structure or punctuation since high school. That’s what autocorrect and grammar-checkers are for, right? But errors can still run rampant despite such tools. Grammar mistakes on social media are particularly tricky when your message has gone live and...

Baidu has exited the smart speaker “price war”. Why is it so confident the tech is commercially viable?

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Once a near non-existent presence in the smart speaker market, with a market share of less than 1% in Q2 2018, Baidu rose astronomically over the year that followed to become the second-largest vendor of smart speakers globally with a market share of 17.3%, behind only Amazon at 25.4%. In its home market of China,...