How to Build a Brand on Twitter in 11 Easy Steps

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BONUS MATERIAL: Free Social Content Calendar   Looking for solid, time-tested advice on how to build a brand on Twitter? Read on to find expert tips on how to grow your Twitter brand. Can you really build a brand on Twitter 280 characters at a time? The answer is YES! I’ve built my brand even...

Hello from the outside: Exploring the great outdoors while staying close-to-home

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When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. With travel and tourism down due to the pandemic, people are leaning...

From awareness to acquisition: Creating a content funnel that converts

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As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. In order to reach the finish line, we have to guide our audiences from being unacquainted with our...

4 Benefits of Twitter for business

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Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations....

What to Tweet: Content Tips for Experienced Social Media Managers

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  Has your social media agency avoided Twitter? After all, it can be chaotic. But seasoned social media managers know how to stand out with different types of content. Check out these tips to decide what to tweet. Twitter marketing is one of the most popular forms of digital marketing. It is also one of...

Can Twitter Lists Really Improve Your Productivity? They Sure Can!

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  You’ve made your list on Twitter and are seeing good things come from it. But did you know how much a Twitter list can help your productivity? (Quick answer: A LOT.) Are you seeing all the untapped potential of Twitter lists? Want to seize those opportunities? In this article, you will get ideas for...

How to Make Twitter Lists (And Why You Want to)

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  What is a Twitter list? And do you need one? Let’s take a brief look at what they are and then how to create them for your social media agency. Are you using Twitter lists? If not, you are missing a great opportunity to connect with your ideal audience, build relationships with influencers, curate...

Understanding Twitter verification in 2020

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If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. Verification can...

7 Things to Look for When Shopping for Twitter Management Tools

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  Shopping for Twitter management tools? Our survey of community managers all over the globe returned seven universal features you must look for. With a gazillion Twitter management tools out there, how do you find the perfect match for you and your business? As a social media manager, you don’t have time to try out...

11 Top Strategies Entrepreneurs Can Use to Up Their Twitter Game

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For the busy entrepreneur looking for fast and effective ways to build a social media presence, connect with their peers and engage with their target audience in real time, Twitter is the ideal place. If used correctly, the platform can become a true goldmine of relevant industry information, valuable relationships and new customers. To help,...