Organic Vs Paid Search: Explained

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Did you know that the total internet users around the world make 3.5 billion searches every day on Google alone? If you include the total searches on Bing, Yahoo! and all other search engines, it will make up a much larger number. More than 90% of online experiences begin with a search query on a...

How to Double Your Conversions with the Same Amount of Traffic

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In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature. Don’t get me wrong. Traffic is important. But ultimately, it’s not the amount of traffic you...

Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which...

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

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Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this...

Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

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Posted by Dr-Pete We want to fix things and believe we’re in control. When your house is filling with water, you grab a bucket. If there’s a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that...

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss

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Posted by Cyrus-Shepard Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular...

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

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Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where...

7 Ways to Attract Traffic Without Paying for Marketing

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Your company’s website is essentially the face of your brand that is there to make a great first impression. Even more, your website should provide information, answer questions, and close sales. But, none of that can be achieved when you aren’t attracting traffic to your website. This can be overwhelming if you just recently launched...

Four Ways to Effectively Capture Leads From Organic Social Media Traffic

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  Organic social media can be one of the biggest sources of high-quality leads. Here are some tips to get you started. Most people relate driving traffic to paid social media campaigns, but organic social media traffic is also a valuable traffic generator. (Social media drives 25.6% of website traffic from organic and paid sources.)...

How We Grew Blog Traffic by 650% in Two Years — Organically

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Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case. This post is for the other marketers...