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Brand-agency relationships thrive when both parties are ready to push each other towards a mutually agreed-upon outcome. When built well, these relationships can flourish into truly meaningful work that both the brand and the agency are proud of. Easy in principle. Hard to do in practice. If you’ve been on the agency or brand side...
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Around 54% of small businesses have reported unsustainability due to the pandemic, but what has not been brought to light is the effect the crisis has caused on well-established brands, as well. Disney’s yearly revenue has gone down by 31%, hotels worldwide have been losing 42% of jobs, fashion brand Gucci has had a 23%...
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Is a picture still worth a 1,000 words? What about videos? Any business or organization can use the power of video content to build its brand and promote its products. However, it’s not always cheap to do or get it right to make a difference. Today’s guest is Doug Scott from Tectonic. He describes how...
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Today, brands’ front doors are their social media profiles—and you, the social media managers, are the gatekeepers. That is not an easy job. Building an impactful, holistic social presence takes time, research, creativity and constant innovation. On top of that, you’re inundated with unexpected crises, emotionally charged consumer messages and constant change in social media...
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This guest post is by Demi LeJeune. Demi is a writer of near and far future Science Fiction blended with a dash of Thriller and a lot of character. His aim is to send readers on what-if escapist adventures. Find out more on his website at demilejeune.com and follow him on Facebook and Twitter (@DemiAuthor)....
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There are many different income streams to choose from, especially when it comes to earning money without having to lift a finger. Who knew you could potentially make supplemental income while you sleep? Passive income is the most common solution to do just that. Even though it sounds too good to be true, there are...
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Providing your sales reps with the tools, materials, and content needed to drive leads will ultimately enable them to secure more opportunities and revenue for your business—and more opportunities and revenue are the end game of sales enablement. Sales enablement, in its most simple application, is the holistic process of providing your business’s sales team...
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The unpredictable market climate we have witnessed today because of the consequences of the COVID-19 pandemic is slowly being faced by brands worldwide. Today we are here to tell you everything about how you handle your digital marketing plan should be the main priority in these troubling times whether you have temporarily frozen operations or...
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Working in social media can be exhausting given the rapid-fire pace of change in our industry. Especially in a leadership position, there are many factors outside your control that can inhibit your team’s performance…like a global pandemic. Because of this, it’s critical that you focus on the factors you can control to ensure that your...
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Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. You’re also responsible for reporting on your results. So,...