7 Steps to Launch a Successful Online Event

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Experiential marketing events are powerful draws that bring people and businesses together. However, since the pandemic, most businesses have had to switch to hosting online events. This comes with unique challenges in spite of the fact that more people can participate in online events with their mobiles or desktop computers. The problems a business might...

Productivity Tips to Help You Work Smarter (and Happier) in the New Year

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Bonus Materials: Free SMART Goals Guide Ready to exceed goals in the upcoming year? To be more productive, you may need to set up a new routine, make new habits, and follow some basics. Here are some productivity tips from a well-known productivity lifestyle coach. Best-selling author and award-winning host of AmyTV with over 20...

14 Tips for Preserving Your Mental Health While Working in Social Media

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Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. Recent data tells us that over 50% of the global population and 79% of the U.S. population use social media, and regular usage has spiked this year in large due...

Maximize Return During Tough Times Through Testing

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Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. So what can we learn from this year as we move...

What Are the Best Times to Post on Social Media?

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Bonus Materials: FREE Social Media Content Calendar What are the best times to post on social media? The answer can vary. Here’s a look at why that is and how to find the best time to post your social content. The right time to publish depends on several factors, including: Your brand’s industry Your audience...

How to Create a Process That People Love to Follow

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Bonus Material: FREE SMART Goals ebook Are you using a process that works? Or are you thinking you might need one? Here’s a look at why you need a process, the benefits, and how to create a process everyone on your team will love. Do you have a morning routine? A set of actions you...

How to Use NPS Feedback to Reduce Customer Effort

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Image from Unsplash.com Do you wish you knew more about your customers? And no, that doesn’t mean learning what their favourite color is or the name of their pet cat. Knowing more about your customers means knowing what they find useful, what they want to see more of, and what they think you could improve....

An SEO’s Experience in 2020: Opportunities and Challenges

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Posted by desordi It would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to. While few digital workers...

When (and When Not) to Outsource Link Building

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Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment....

A day in the life of Nikolay Piriankov, CEO of omni-channel bespoke jewellery brand Taylor & Hart

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Please describe your job: What do you do? I’m the CEO at Taylor & Hart, an omni-channel bespoke jewellery brand. We’re now a company of almost fifty and as we’ve gone through our journey and evolved, my role has changed alongside the company. More and more, I’m finding that my job is to empower and...