Black Lives Matter.

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Posted by SarahBird The time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies...

How Online Retailers Are Transforming the Customer Experience with Conversational Commerce

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In August 1994, the very first e-commerce transaction took place when a man sold a Sting CD to a friend on NetMarket. A lot has changed since then—in the quarter century since that historic sale, e-commerce has become an integral part of the world economy, giving rise to behemoths such as Amazon and Alibaba. Now,...

Paid Search Glossary & Tips on Getting Started With Google Ads

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Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move...