Celebrate Community Managers Day in 2021

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  What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. To celebrate Community Manager Appreciation Day on January 25, I’m shining a light on the digital role that nobody talks about and really should....

Local Inventory Ads – Setup and Best Practice

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Local inventory ads are one of the best features in Google Ads for turning online searches into in-store visits. This ad format is designed to connect your business with local, high-intent searchers who are looking to find specific items, in-stock and in the nearby area, so they can make the purchase and pick the goods...

10 Types of Content to Fill Your Content Calendar

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Bonus Material: Free Social Content Calendar Want more ideas for your content marketing? These types of content can help your brainstorming content for your social media channels. As more and more brands are investing in creating content, it is getting harder and harder to catch a web user’s attention. Today’s consumers are constantly moving through...

A day in the life of… Chris Soames, CEO at HOME Agency

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Please describe your job: What do you do? I’m the CEO of HOME, the largest independent strategic marketing agency outside of London. My role is to work with shareholders, leaders and the wider business to ensure HOME continues its amazing journey. I’m lucky to work alongside and learn from so many talented team members who...

Customer Insights Examples That Changed During 2020

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The year 2020 ushered in many changes, chiefly due to COVID-19. People around the world adopted new habits for working, spending free time, and shopping. As restaurants, offices, schools, and stores closed, many increasingly conducted their lives online. In these early days where some nations already started with the vaccination process, there is hope for...

How to use local competitors to your advantage

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.css-15dtvu8-Outer > *{margin-bottom:20px;margin-top:20px;}.css-15dtvu8-Outer > H2{margin-top:60px;}.css-15dtvu8-Outer > H3{margin-top:40px;}.css-1pndmrk-P{font-weight:normal;font-size:16px;line-height:175%;color:#666666;}@media (min-width:660px){.css-1pndmrk-P{font-size:19px;}} Choosing to start a business in what seems like a crowded market can be daunting. How could your little startup possibly stand out against the businesses who've been around for several years?  My partner and I started our local hauling and junk removal business,.css-1f4w78g-CustomA{color:#136bf5;-webkit-text-decoration:none;text-decoration:none;}.css-1f4w78g-CustomA:hover,.css-1f4w78g-CustomA:focus,.css-1f4w78g-CustomA:focus-within{color:#2655bd;cursor:pointer;}.css-1f4w78g-CustomA:hover > span,.css-1f4w78g-CustomA:focus >...

How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText [AMP 216]

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How do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit. Today’s guest is Matt Baglia, co-founder and CEO of SlickText, an SMS marketing platform. If a loyalty program makes sense for your business, Matt talks about what it takes to make...

Customer Experience Tips for 2021

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2020 changed everything, and for most of the year, businesses have looked toward 2021 as the chance to enact a fresh start without the ongoing trading threat of Covid-19 looming over them. However, now that pandemic restrictions are continuing in many territories, the possibility of further waves of the virus into the year ahead, unfortunately...

5 Ways to Re-Engage Visitors On Your Website

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It’s well known that it costs far more to acquire a new customer than to keep the customers you do have happy. This principle extends to other areas of your business. It takes substantial effort to bring people to your website. And once they’re there, you need to take every opportunity to keep them engaged...

Mindfulness: Not Just for Mental Health – Apply it to Content Marketing

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Customers are inundated with content every time they go online. A simple Internet search can generate millions of results. There are pop-up ads on many websites. Social media is a never-ending cycle of information. But just because the content is there, doesn’t mean that customers connect with it. Being mindful about the information you put...