Marketing to the Generations – 90% of Parents Say Their Kids Influence Purchase Decisions

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There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeals to Gen X. However, what type of products, messaging and channels appeals to today’s youngest generations? Our younger generations – the future spenders – certainly need to be taken into...

11 Benefits of Blogging for Small Business Owners in 2020

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Are there any benefits of blogging? Sure there are. For decades, entrepreneurs have promoted their businesses through content marketing. The form content marketing has taken has differed over the years though. Think about the invention of the printing press, the massive impact of television, and then the outburst of digital technologies. One common trend throughout this...

How to create a culture of recognition on your team 

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It’s no secret that social media professionals wear more than one hat. From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Trust me. I’ve been there. Social teams are vital for a business’ bottom line growth, but their work can often go...

How to Create High-Converting Funnels

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Here is the number one funnel template you’ll ever need, which will quadruple your sales in 24 hours….Yep, the image doesn’t display because there’s no such thing. Because that’s not how funnels work. There’s more work involved, and there’s no one size fits all solution. But I think you could be doing a few things...

SpeedPro Releases New Touchless Menu Technology for Restaurants and Bars

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As lockdown restriction ease up and restaurants and eateries start to open, SpeedPro has released a new signage technology to help maintain social distancing for customers with touchless menus. The new SpeedPro InfoLnkX, allows diners to make orders using their phones instead of handheld menus for safer dining experiences. InfoLnkX can be strategically positioned within a...

Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social 

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Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview...

Even High Street Businesses Will Need to Go Digital After Lockdown

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Up until the end of December 2019, there were still many businesses steadfastly holding out from having a website, and even more of them didn’t feel the need for any kinds of digital marketing. Most of these were what we’d class as “local” in that they relied mostly on walk-by custom. Businesses such as cafes,...

A day in the life of… Sven Lung, CEO at Green Park Content

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Sven launched Green Park Content in 2014 and establish operations firstly in Sao Paulo before moving to London in early 2016. Actively involved in the day-to-day running of the business, Sven has overseen rapid growth to a 150-strong team across 11 global locations today. We caught up with him to ask him about his business...

Scaling a Brand Competitors Can’t Copy With Awesome Design (and Without Breaking the Bank) With Russ Perry From Design Pickle [AMP 190]

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Good content with bad design equals bad content. Good design can be expensive and hard to scale, but the value of quality graphic design can’t be overstated. Today’s guest is Russ Perry from Design Pickle, a flat-rate creative services platform. What’s the catch? Never pay more than a monthly subscription. Get help with your branding...

Find Your ‘Red Thread’ to Inspire Change, Tell Your Story, and Grow Your Business

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  What’s the big idea weaving through your digital agency or career as a social media manager? Have you found “the red thread” that tells your story? Storyteller and message strategist Tamsen Webster can help with these tips from her guest visit to Social Pulse Weekly. If you’re struggling to find that one big idea...