Reset Your Buyer Strategy In COVID-19 Revival

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For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades. We are witnessing the greatest digital shift of work and commerce...

Website Lead Generation – Your 24-Hour Sales Person

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Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads. But is your website working...

SEO Project Management: How to Organize Teams and Tasks to Get More Traffic (Templates)

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Search Engine Optimization (SEO) remains the most effective digital marketing channel, but only if your company is managing it properly. The real question is: How do you manage your SEO projects effectively and boost your digital marketing results? I’ve been managing teams, and I have been part of SEO teams for more than a decade....

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

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Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online?...

In the News: PPP Loan Forgiveness Made Simpler

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If the thought of jumping through regulatory hoops just to get the forgiveness on the Paycheck Protection Program (PPP) loan had you in knots, you got some relief this week. As more small businesses across America are looking to apply for forgiveness on the loan they received earlier this year, they got some good news....

Building the Woke Web: Web Accessibility, Inclusion & Social Justice

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What would your life be like without the internet? Not if it didn’t exist at all, but if you were locked out of it? Would your days be different? Unrecognizable, even? Keeping your answers to that in mind, do you think access to the internet is a human right? Do we need to be able...

Walkthrough: The Relevance Vampire

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Walkthrough: The Relevance Vampire MikeTanier 10 Sep 2020, 10:50am As I was saying … Buccaneers at Saints, Sunday, 4:25 p.m. At an early-bird special somewhere in Sarasota this summer… DREW BREES: Tom! Thanks for inviting me over! Isn’t it great that we now have the chance to meet twice per year, not just to play...

3 Digital PR Tenets for Excellent Outreach

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Posted by amandamilligan Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more? It’s not easy, I’ll tell you...

Entrepreneurs Using YouTube More than Anything to Learn New Tech Skills During Pandemic

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Entrepreneurs are using the pandemic to improve technical skills. YouTube is proving to be the leading resource to help people sharpen technical skills. Among the top skills people are leaning is software, telecommunication, and digital media proficiency. These were the findings of research by BoxBoat, specialists in helping companies achieve digital transformation through modern technologies....

55 Features Every Business Website Should Have (INFOGRAPHIC)

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A website reflects the personality of the company in the virtual world. Your website helps to promote and sell your products and services. Besides this, it helps in distinguishing your business from the competition. In fact, it is your business’ most important asset for sharing information, building credibility, and standing out from the competition. In...