Top 10 Methods: How To Find Donors for Nonprofit Work

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Nonprofit teams can, in the simplest terms, be broken into two groups: those who are working on programs directly helping clients and those working to figure out how to find donors for nonprofit work. Both groups have a lot of hard work to do every day — work that’s important and rewarding. Data research and...

How to Leverage Direct Mail Marketing to Get Better ROI in 2021

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Did you know that direct mails have a response rate of 5% compared to less than 1% for email, paid search, online display and social media? The cause of such a heavy response is simple — direct mails are more personalized and tangible. Hence, engage more people. Study shows that 73% of Americans like to...

5 Ways to Re-Engage Visitors On Your Website

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It’s well known that it costs far more to acquire a new customer than to keep the customers you do have happy. This principle extends to other areas of your business. It takes substantial effort to bring people to your website. And once they’re there, you need to take every opportunity to keep them engaged...

Mindfulness: Not Just for Mental Health – Apply it to Content Marketing

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Customers are inundated with content every time they go online. A simple Internet search can generate millions of results. There are pop-up ads on many websites. Social media is a never-ending cycle of information. But just because the content is there, doesn’t mean that customers connect with it. Being mindful about the information you put...

How Lead Generation Tactics Can Boost Your Link Building Results

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Posted by AnnSmarty How effective is your link building campaign? I bet your answer is “I wish it could be better.” Talking to business owners and executives on a daily basis, I have yet to meet one who would be satisfied with their link building strategy. Everyone needs links, yet they are getting harder and...

How to Use NPS Feedback to Reduce Customer Effort

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Image from Unsplash.com Do you wish you knew more about your customers? And no, that doesn’t mean learning what their favourite color is or the name of their pet cat. Knowing more about your customers means knowing what they find useful, what they want to see more of, and what they think you could improve....

The Challenges Programmatic Advertising Faces in the New ‘Cookieless’ Reality

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Love them or hate them, third-party cookies are going away. Google plans to phase them out over the next two years, while Firefox and Safari have already begun to block them. Since third-party cookies are out, it requires a revamp of your digital strategy to ensure that your company stays on track with its marketing...

5 Common Sense Tips to Build Successful Relationships With Instagram Influencers

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  Find the right Instagram influencers for your goals? Check! But what else do you need to know about advertising with influencers?  If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your...

Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

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Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location...

Website Lead Generation – Your 24-Hour Sales Person

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Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads. But is your website working...