Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

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Overview My husband recently took up photography as a new hobby. One of the first things he learned as a beginner is the importance of focus, which is often associated with a photo’s sharpness. But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about...

7 Ways Nonprofits Can Use Chatbots

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A chatbot is a computer program simulating and processing human interaction and conversation. The main purpose of chatbots is to help businesses get closer to their audience. Chatbots have become increasingly popular in recent years, and more and more businesses use them in order to provide support to their clients and improve customer service. According...

Why Your Retail Business Needs to Deploy BOPIS

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Customer expectations have changed a lot over the past decade. We live in a digital age where nearly everything is conveniently accessible online. That’s why today 83% of consumers agree that convenience while shopping is more important than it was 5 years ago. So how can retailers keep up with increasing demand from customers to...

LimeAid Virtual Conference Addresses Pandemic Challenges for Small Business

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FreshLime presents its annual LimeAid conference this coming Friday, Sept. 18 and it’s a chance to network with fellow small business owners and learn from some of the top small business experts in the US today. Attendees to this FREE one-day virtual conference deals with running a business during the coronavirus pandemic and situating your...

Brand Crisis Management: How Do You Respond to a Crisis in Business?

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Around 54% of small businesses have reported unsustainability due to the pandemic, but what has not been brought to light is the effect the crisis has caused on well-established brands, as well. Disney’s yearly revenue has gone down by 31%, hotels worldwide have been losing 42% of jobs, fashion brand Gucci has had a 23%...

Trending Social Media Content of 2020

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2020 has been quite the year for social media. From political and social movements to the Covid-19 pandemic, people have had more reason to get involved and voice their opinions on social media. With an emerging influx of new engaging users, we have seen a variety of new and old trending social media content stick...

How Big Is the Gender Gap Between Men and Women in SEO?

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Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as...

In the News – Hulu Launches Advertising Platform for Small Businesses

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A small business needs a hefty advertising budget if it has aspirations of marketing itself on television. Those TV commercials aren’t cheap, after all. But TV isn’t the same as it once was but that’s a good thing for small businesses. And the popular streaming TV service Hulu is creating opportunities for small businesses to...

How to Create Great Content for Video Marketing: Tips and Inspiration for You

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  You know videos pack a punch. But maybe you’ve only practiced it inconsistently. Let’s dig in and look at reasons for making video marketing a regular offering of your social media agency. Then get inspired to start. Anyone can make videos for social media. This article shows social media managers and digital agencies how...

How to Build a Social Media Marketing Strategy in 5 Easy Steps

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  Planning a social media marketing strategy may sound overwhelming.  But when you break it down into five easy steps, it’s doable and even enjoyable. (Really!) Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your...