How to Close More Sales With a Free Live Chat Tool

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As I like to tell Lone Wolf online store owners, their superpower over their bigger and better-funded competitors is “Customer Service”. Customer service is not only reserved for small businesses selling products, but it is also vital for service businesses. In a crowded world, an often overlooked tool for small business owners is a live...

Retailers Plan to Increase Investments in Shopper Purchase Data This Year

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The great shift in consumer behavior, brought on by the pandemic, has left many brands wondering what the new normal will look like post-pandemic. Just a few months into Covid-19, we saw consumers flocking to online shopping and ecommerce alternatives as a result of lock-downs and store closures. Now, about a year later, with uncertainty...

How to Build a Strong Social Media Presence–Organically!

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  Want to build a strong social media presence or strengthen your existing one? We’ve got tips to transform your social presence for the better … without going broke. Ever wondered how top brands have such a strong social media presence? They’re easily recognizable, get mentioned frequently, and seem to just be everywhere you look....

A Day in the life of… Nick Peart, VP Marketing, EMEA at Databricks

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Please describe your job: What do you do? I am the VP Marketing, EMEA. My role involves running the marketing across Europe, the Middle East, and Africa. I have built a team that focuses on driving awareness and demand for Databricks Products and Open Source Projects. We optimise every activity around one of three main...

What is the Voice of the Customer (VOC)?

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When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually...

How to optimize your funnels for lead generation in 2021

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The massive changes that happened in 2020 were tough for small businesses, there's no question about it. But they also now give businesses a chance to reset and review their lead generation strategies. If you've been resting on the same strategy laurels for years, now's the time to shake things up. I want to share...

Conversion Optimization Strategies for Luxury Online Retailers

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Despite growing economic concerns at the hands of global pandemic, the online luxury retail market is growing. While traditional conversion strategies work for online retailers, there are specific considerations to be made for luxury retailers. Let’s take a look at what luxury marketing is, how it differs from marketing in traditional retail markets, and ways...

Clubhouse: What Is It and Why Should Agencies Care About It?

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Bonus Material: FREE “Best Practices for Clubhouse” Checklist Clubhouse, Clubhouse, Clubhouse. Everyone’s mentioning the new social platform. Here’s the scoop on what it is, why it matters, and best practices for the Clubhouse app. It’s undeniable. Clubhouse is the latest social platform that’s exploding in 2021.  Since March 2020, Clubhouse has grown to have a...

How to Use Gamification to Keep Customers Engaged

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Are you looking for a way to boost sales and get more customer engagement? If so, you’re in the right place. The topic today is gamification. Specifically, we will show you how to use games to encourage more engagement on your business website. If you’re new to this concept, here’s what you need to know;...

Retail Reimagined: 9 Trends for the Future of Physical Retail

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The chatter of the “Retail Apocalypse” began long before the recent events of a global pandemic. However, the last year has accelerated the need for retailers to go digital, leaving many struggling to adapt. Despite the challenges retailers face, there are opportunities to not only survive but to thrive. But to take advantage of these...