The Challenges Programmatic Advertising Faces in the New ‘Cookieless’ Reality

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Love them or hate them, third-party cookies are going away. Google plans to phase them out over the next two years, while Firefox and Safari have already begun to block them. Since third-party cookies are out, it requires a revamp of your digital strategy to ensure that your company stays on track with its marketing...

A day in the life of… Meshach Amuah-Fuster, Managing Director EMEA at Allbound

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Please describe your job: What do you do? As Managing Director EMEAA, my role is to drive growth for Allbound across the region, and promote brand awareness and deliver value to those looking to leverage their channel partner ecosystem. This is achieved by our clients working with their partners who either refer opportunities to them...

Spotlight: Bamboozle Discovered a New Way to Bring Eco-Friendly Materials to the Market

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In the past, consumers often had to choose between eco friendly products and practical ones. But now, there are better options for producing these materials. So people can now enjoy the best of both worlds. This combination is exactly what Bamboozle brings to the market. Learn how the company brought these two factors together in...

Uncovering the Differences Between B2C and B2B Digital Marketing

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When formulating your digital strategy, it is essential to determine whether you are marketing for a Business to Consumer (B2C) or a Business to Business (B2B), and understand the nuances between them. It is to your benefit to be a flexible and agile marketer in an industry that is constantly changing; especially when it comes...

How to Hold Your Client Accountable

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This is one of the hardest things to do effectively when working in an agency environment. If your day-to-day role puts you at the table working directly with clients, learning how to hold your client accountable is a skill that is not discussed or taught as often as it should be. By effectively holding clients...

10 clever ways to improve you Glassdoor presence using Sprout Social

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Day in and day out, people are making choices about what to eat, where to shop, what to watch and so much more. When the answers aren’t immediately obvious, we frequently turn to others for guidance. Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our...

Reset Your Buyer Strategy In COVID-19 Revival

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For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades. We are witnessing the greatest digital shift of work and commerce...

Social Media Tips for the Holiday Season: How to Prepare for It

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  Is the upcoming holiday season stressing you out? With the right planning, you can make sure your social media is one less thing to worry about. You have a huge amount of pressure to connect with your audience this time of year. After all, people are ready to spend because they are looking for...

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

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Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online?...