4 Tips for Generating More Leads with Your Homepage

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Are you looking for a way to generate more leads for your business? There are countless ways to grow your audience while increasing sales and engagement on your website. One of the most effective ways to win consumers over is with your website’s homepage. Your homepage is the first thing consumers see when they type...

Strengths, Weaknesses, Opportunities, and Threats: How to Perform a SWOT Analysis

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  Need to get the full picture for a  social campaign or strategy? Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy. But how do you identify the right goals and...

Using PEST, SWOT and scenario planning in a crisis

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The Covid-19 crisis is an unprecedented event, the exact impact of which is impossible to foresee. However, those organisations that have dealt with the crisis best are those that had robust strategies in place for dealing with the unpredictable. There are a multitude of different tools available to help organisations consider and prepare for potential...

How Consultants Can Leverage and Scale a Business

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In a previous post, we described a system to promote a consulting business. However, most consulting businesses are not inherently scalable since there is a limit to the number of hours that consultants can bill. Moreover, marketing takes time, and devoting many hours per week to marketing and promotion efforts means less billable time. What...

Can Experience-Centric Shopping Survive in a Post-COVID World?

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Experiential commerce has been touted as the solution for many of the problems facing physical retail in recent years. This is a broad concept, but the fundamental idea is centered on giving the shopper a unique experience that can’t be replicated through remote channels. How one accomplishes this will vary based on product category and...

Tips to Implement Awareness and Conversion Campaign Strategies in Harmony

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In a recent post, we explored the fundamental 5 steps to executing a holistic full-funnel strategy and the importance of creating a seamless consumer journey to reach your business goals. Now it’s time to explore how agencies can leverage the many benefits of programmatic advertising in their cross-channel marketing strategy. The best approach to digital...

How to Build a Social Media Marketing Strategy in 5 Easy Steps

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  Planning a social media marketing strategy may sound overwhelming.  But when you break it down into five easy steps, it’s doable and even enjoyable. (Really!) Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your...

10 Benefits of Working With a Dedicated Development Team (DDT)

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Introduction In this Digitalised Advanced World at any organization effective development of Technological projects goes hand in hand. It’s being observed if this project gets stuck at any point the organization needs an outsourced talent to get their problem solved. This had made Dedicated Development Team Outsourcing as one of the best cost-efficient solutions for...

How to Manage Reviews and Listings for Professional Services

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Perhaps as one of the most important evolutions of the online marketplace, online review websites have brought the ease of an internet search and the trust of personal recommendations together, to create an immensely powerful marketing tool. Starting with companies like eBay and Yellow Pages around the turn of the millennium, online reviews and referral...

How to Ask for Reviews (With Examples!)

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To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you. But in order to get those sentences or...