The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

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Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the...

Why Your Retail Business Needs to Deploy BOPIS

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Customer expectations have changed a lot over the past decade. We live in a digital age where nearly everything is conveniently accessible online. That’s why today 83% of consumers agree that convenience while shopping is more important than it was 5 years ago. So how can retailers keep up with increasing demand from customers to...

5 Tips on Innovation in Retail During the Pandemic

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Since the start of the Coronavirus, retail sales have been unpredictable. New information is constantly coming out regarding the virus which in turn has affected consumer behaviour from the initial panic buying, then an eCommerce plateau, to the slow growth back to normalcy. Along with the ups and downs of consumer shopping behaviour, retail has...

What now for experiential retail?

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A separate study by Epson found that 75% of surveyed respondents would choose in-store shopping if retail outlets provided a more immersive experience. In the space of just a few months, this ideal has been turned on its head. Due to the coronavirus pandemic, more and more consumers have turned to online shopping, with industry...

6 Local Search Marketing DIY Tips for the Crafting Industry

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Posted by MiriamEllis Think crafting is kids’ stuff? Think again. The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that: The crafting industry generated $44 billion in 2016 in the US alone.63% of American households engage in at least one crafting project annually, while more than one...

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

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Posted by Joel.Mesherghi For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out...