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There are plenty of studies out there showing how COVID has impacted PPC, SEO, and Social Media across various industries. Most of the news is pretty dire, particularly in entertainment, hospitality, leisure, restaurant, and travel verticals. Even some industries that have been deemed essential services and have been able to keep their doors open through...
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Have a video or conference call while you have a little one at home? We’ve got tips for handling working from home with kids and a list of activities to keep young children entertained. Conference calls with kids? I’ve been there. I’ve had video calls while I cuddled my infants, inspired (or bribed) my...
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Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers...
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Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of...
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Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey...
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The ADP Research Institute’s new report has some interesting findings about the gig economy and gig worker numbers. First, the data shows that twenty percent of these workers are over 55. What’s more, over 70% of gig workers generally report they enjoy being independent contractors and don’t miss more traditional work. Ahu Yildirmaz is the...
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Posted by MiriamEllis Image credit: Dion Gillard Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure: The Franchisor grants permission to...
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Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case. This post is for the other marketers...
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It's time for social media marketing strategies to move beyond vanity metrics – here are some tips to help you up your social strategy game. Read more: socialmediatoday.com