What Is a Social Media Manager? (And What Does One Really Do?)

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  Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? What skills will you actually use on the...

Marketing to the Generations – 90% of Parents Say Their Kids Influence Purchase Decisions

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There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeals to Gen X. However, what type of products, messaging and channels appeals to today’s youngest generations? Our younger generations – the future spenders – certainly need to be taken into...

Digital Marketing: Top 7 Tips for Small Business

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If there is one industry that has undergone a revolution and disruption in the past decade it would have to be marketing. There has been a significant change in how businesses market their products and services. Most businesses today have an online presence. And many have moved to sell their products online on eCommerce platforms....

Use Data From Your Social Media Report to Create Share-Worthy Content

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  Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. But these summaries are much more than progress reports that reflect on the past. Your social media...

Five easy ways to make your social media more inclusive

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A version of this article was previously published on LinkedIn. For most, enjoying and using social media is a relatively hassle-free experience. Many of us log onto our favorite platforms multiple times a day, and it’s sometimes the first thing we check in the morning and the last that we see at night. But all...

How to create a culture of recognition on your team 

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It’s no secret that social media professionals wear more than one hat. From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. Trust me. I’ve been there. Social teams are vital for a business’ bottom line growth, but their work can often go...

3 ways to boost your team’s efficiency and create personalized workflows in Sprout

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Working in social media can be exhausting given the rapid-fire pace of change in our industry. Especially in a leadership position, there are many factors outside your control that can inhibit your team’s performance…like a global pandemic. Because of this, it’s critical that you focus on the factors you can control to ensure that your...

Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

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  Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. You’re also responsible for reporting on your results. So,...

SpeedPro Releases New Touchless Menu Technology for Restaurants and Bars

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As lockdown restriction ease up and restaurants and eateries start to open, SpeedPro has released a new signage technology to help maintain social distancing for customers with touchless menus. The new SpeedPro InfoLnkX, allows diners to make orders using their phones instead of handheld menus for safer dining experiences. InfoLnkX can be strategically positioned within a...

Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social 

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Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview...