Celebrate Community Managers Day in 2021

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  What’s a community manager? And why should community managers have their own special day? Find out more about this special social media role and tips for celebrating Community Manager Day. To celebrate Community Manager Appreciation Day on January 25, I’m shining a light on the digital role that nobody talks about and really should....

10 Types of Content to Fill Your Content Calendar

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Bonus Material: Free Social Content Calendar Want more ideas for your content marketing? These types of content can help your brainstorming content for your social media channels. As more and more brands are investing in creating content, it is getting harder and harder to catch a web user’s attention. Today’s consumers are constantly moving through...

Why You Should Create a Holiday Calendar For 2021

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An important part of good content marketing is timeliness. You have to create the right content for the right events and share them at the right time. With so many holiday celebrations throughout the year, you’ll have plenty to do getting ready with blog posts, ad text, images, videos, and strategies to leverage each holiday...

14 Tips for Preserving Your Mental Health While Working in Social Media

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Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. Recent data tells us that over 50% of the global population and 79% of the U.S. population use social media, and regular usage has spiked this year in large due...

26 Social Media Marketing Books to Advance Your Skills

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Bonus Material: Free SMART Goals ebook Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when...

Tips and Best Practices for Enhancing Your Social Media Community

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2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities. As we look ahead at 2021, things aren’t going...

What Are the Best Times to Post on Social Media?

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Bonus Materials: FREE Social Media Content Calendar What are the best times to post on social media? The answer can vary. Here’s a look at why that is and how to find the best time to post your social content. The right time to publish depends on several factors, including: Your brand’s industry Your audience...

IFundWomen’s Guide to Cultivating an Inclusive and Engaged Digital Community

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How does IFundWomen empower and support women entrepreneurs? Their strength is in their community. IFundWomen, the go-to funding marketplace for women-owned businesses, aims to empower and support women entrepreneurs as they navigate building their businesses. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for...

How to Find the Right Instagram Influencers for Your Brand

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  Partnering with social media influencers can help you grow your brand and build a community of engaged fans. But what’s the right way to find Instagram influencers for your business or clients? And how can you transform those initial connections into real relationships? Let’s look at effective ways to connect with Instagram influencers and...

SEO Writing Hacks to Boost Your Social Media

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BONUS MATERIAL: Free “SMART Goals” Ebook Think about your SEO writing. It may be good … but you need it to be great. Fortunately, we’ve got tips to help you strengthen your SEO writing for social media starting right away. You already know that SEO (search engine optimization) is important for your website. It gets...