Social Media Tips for the Holiday Season: How to Prepare for It

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  Is the upcoming holiday season stressing you out? With the right planning, you can make sure your social media is one less thing to worry about. You have a huge amount of pressure to connect with your audience this time of year. After all, people are ready to spend because they are looking for...

How to Build a Successful Agency Pitch Deck [Free Template]

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  Is your pitch deck ready to wow potential clients for your social media agency? Or is lacking some key components? Make sure your agency pitch deck is everything it needs to be before you present it. Social media agencies typically offer high-value, detailed services to potential clients that could drastically impact their businesses. So, it’s common...

Preparing Your Business for Black Friday 2020

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This year businesses across a variety of sectors have taken a huge hit thanks to coronavirus and left some smaller businesses owners struggling to stay afloat. With a second lockdown looming most if not all business owners are setting up online shops to avoid any missed opportunities this Black Friday season. We’re going to be...

Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

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  You’ve had your social media marketing agency for a while. But now, it needs a little power boost. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Many readers tweeted,...

Strengths, Weaknesses, Opportunities, and Threats: How to Perform a SWOT Analysis

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  Need to get the full picture for a  social campaign or strategy? Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy. But how do you identify the right goals and...

What Clients Can Expect From a Social Media Marketing Agency

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  What can clients expect from a social media marketing agency? Let’s look at the expectations that clients have of social media agencies (and what social media agencies need to be clear about providing to customers). Potential clients first start to consider working with a social media marketing agency or practitioner for many different reasons....

Are Your Social Media Goals Realistic? Are They SMART?

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  Have you taken a good hard look at your social media goals? Are they realistic? Sustainable? SMART goals? Let’s work through this together. One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. You could be killing it on...

Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

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Overview My husband recently took up photography as a new hobby. One of the first things he learned as a beginner is the importance of focus, which is often associated with a photo’s sharpness. But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about...

Lone Star College-Montgomery’s Social Media Now Shines Brightly With Agorapulse

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  We’re always excited to hear from clients whose work life has been transformed by Agorapulse. Read on to find out how Lone Star College-Montgomery started using Agorapulse to get to the head of its class. Lone Star College-Montgomery knows the importance of continual learning. So when its marketing coordinator learned that its existing social...

Your Must-Have Guide to Creating a Winning Social Media Campaign

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  Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. Here’s a step-by-step guide to help you stay focused (and not skip anything important). You have been using social media to publish content and engage with customers. Maybe you...