Your guide to social media targeting via Sprout Social

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These days, everyone is a publisher. Brands, consumers, businesses and agencies alike are creating digital content at a speed that far outpaces our ability to consume these messages. Some publishers attempt to solve this problem strictly with creativity. While creativity is a component of high-performing content, it’s not the only factor to keep in mind....

What is brand monitoring and why is it important?

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Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about...

#AgencyLife in the new year: 6 client retention strategies to help your agency grow

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Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. In the final months of the year, agencies’ top priorities will be client retention and...

4 Benefits of Twitter for business

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Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations....

Integrating organic and paid for a powerful LinkedIn social media strategy

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A lot of social marketers ask, does our brand really need to be on LinkedIn? In short, yes. By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. LinkedIn...

Five stats to improve your 2021 marketing strategy

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Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end...

Before, during & after: 6 powerful tips to get the most out of a virtual event

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Ever experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. Wherever it’s located, the content and speakers are so riveting you don’t want to leave your seat, not even to grab your UberEats lunch order (I’m looking at...

Unlock success by embracing social media data analysis

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By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. Social media data analysis is a huge part of the job. So much so that some companies are increasingly adding social media data analysts to fortify their marketing teams, answer questions about larger business...

How to successfully onboard a new social media team member

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So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. This is why it’s so important to know how to train social media...

How marketing on Reddit works (and how to do it right)

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If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users, the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge...