Five stats to improve your 2021 marketing strategy

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Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end...

Before, during & after: 6 powerful tips to get the most out of a virtual event

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Ever experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. Wherever it’s located, the content and speakers are so riveting you don’t want to leave your seat, not even to grab your UberEats lunch order (I’m looking at...

Unlock success by embracing social media data analysis

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By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. Social media data analysis is a huge part of the job. So much so that some companies are increasingly adding social media data analysts to fortify their marketing teams, answer questions about larger business...

How to successfully onboard a new social media team member

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So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. This is why it’s so important to know how to train social media...

How marketing on Reddit works (and how to do it right)

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If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users, the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge...

What is a brand community and how to build a successful one

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If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people. To...

How the University of Newcastle uses Sprout to power their full funnel marketing strategy

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These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. And though some may view social as little more than...

A crash course for new marketing leaders overseeing social media

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Marketing leaders often take a unique path to get to managing a social media team. The journey isn’t always linear: while some come up through the social ranks, plenty learn about social and gain their communications experience from public relations, content, creative or account services roles. And while the responsibility of leading a social team...

How to manage multiple Twitter accounts easily

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There may come a time in your social media career where you look at your brand and wonder, “Is it time to create another Twitter account?” Having multiple Twitter accounts can be quite beneficial for many reasons. Brands and organizations do not have to have a global presence or thousands of followers to need for...

What social teams can learn from internal communications about effective COVID-19 messaging

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If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many curveballs 2020 has thrown at us so far, it’s more important than ever before for marketers to maintain their agility and adaptability. The COVID-19 crisis has certainly put social marketer’s flexibility to the test. Faced...