How the University of Newcastle uses Sprout to power their full funnel marketing strategy

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These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. And though some may view social as little more than...

A crash course for new marketing leaders overseeing social media

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Marketing leaders often take a unique path to get to managing a social media team. The journey isn’t always linear: while some come up through the social ranks, plenty learn about social and gain their communications experience from public relations, content, creative or account services roles. And while the responsibility of leading a social team...

How to manage multiple Twitter accounts easily

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There may come a time in your social media career where you look at your brand and wonder, “Is it time to create another Twitter account?” Having multiple Twitter accounts can be quite beneficial for many reasons. Brands and organizations do not have to have a global presence or thousands of followers to need for...

What social teams can learn from internal communications about effective COVID-19 messaging

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If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many curveballs 2020 has thrown at us so far, it’s more important than ever before for marketers to maintain their agility and adaptability. The COVID-19 crisis has certainly put social marketer’s flexibility to the test. Faced...

The social media marketer’s guide to YouTube marketing

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With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. In fact, video marketing has helped marketers to increase traffic, generate leads and reduce the number of...

Social media and politics: 10 best practices for campaigns to know

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Like it or not, social media and politics have become inseparable. That’s because so much of our political discourse happens via social media. Why, though? Tweets and comments represent the modern-day public forum. Social media’s ability to break news in real-time has transformed the way we absorb information. Meanwhile, the ability to go back-and-forth with...

Behind the scenes of Sprout Sessions Digital 2020: How we use social to promote digital events

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In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital, in the works for awhile, but...

Optimize audience engagement on your posts with Sprout’s ViralPost® send time technology

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As the world continues to grapple with the uncertainty of living during a global pandemic, one thing is for certain: consumer behavior has changed. Not only are people spending more time online, but where they’re spending their time and how they are accessing these digital destinations has shifted—in some cases dramatically. Of course, social media...

What to do when your content stalls

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Just like life, social media strategies have ups and downs. If you’ve been chugging along, outperforming benchmarks, garnering high engagement and reaching all your goals, but then hit a bump in the road, don’t panic. When your content or campaigns stall out, it’s time to put your thinking cap on. There are a lot of...

How to remain agile when your priorities shift

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In the wake of COVID-19, social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been...