Date: Comments: 0
I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is FOMO. Now, please don’t get me wrong: I’m seeing people I admire and trust extolling the virtues of Clubhouse: that they’re able to listen to...
Date: Comments: 0
So you are the king (or queen) of digital! Every media plan that you present to your clients includes not one, not two but ALL of the social media platforms. Congratulations! You are likely missing a large chunk of your target audience because you have created your kingdom on Facebook or Instagram or wherever Kim...
Date: Comments: 0
Communicating through COVID—in Hong Kong or anywhere—continues to be illuminative. Working for a global consultancy in a region that was hit first means I’ve now been counseling clients and supporting international colleagues at opposing stages of the cycle for the best part of a year. Anyone with skin in the game—from brand strategists to crisis...
Date: Comments: 0
2020 was not the year we expected it to be, and there is still some uncertainty moving into 2021. Many employees began working from home entirely throughout the past year, while others lost their jobs altogether. As things continue to change, so will the types of content employers and job seekers want to read about....
Date: Comments: 0
Do email campaigns still have a place in your B2B digital strategy during the coming year after the exponential growth of social media during the COVID-19 pandemic? Although some prognosticators always pop up to proclaim the death of email marketing at the end of every year, the opposite is true. Email is not dead. It...
Date: Comments: 0
Social media can improve your life if you know how to use social media for good. Learn how to use social media wisely to be a happier human being. Do you feel like quitting social media for good? Are you tired of the fear and negativity that you see in your social media feed? The...
Date: Comments: 0
Digital Marketing and Social Media Analytics 2020 Are you actively promoting your business through social media marketing? Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an effective way to boost brand awareness and increase your sales. However, you need to manage and monitor your campaign to...
Date: Comments: 0
While it used to be possible to grow your brands through organic reach alone, it’s getting harder to do so. Many social media platforms have changed their algorithms to show brand-based content far less often – unless, of course, it’s promoted. Even people who have opted in to following you may find they see your...
Date: Comments: 0
Social media marketing has helped organizations of all stripes reach larger audiences than ever before. 79 percent of the US population uses at least one form of social media. Worldwide, there are an estimated 3.6 billion people on social networks, and that number is expected to rise to 4.41 billion by the year 2025. Potential...
Date: Comments: 0
Are your branding efforts failing to connect with your target audience? If so, here’s a fact worth considering. No one likes to be sold to, but most of us want to buy things. This can be a real problem for brands and poses the following questions: How do you find the right advertising balance and...