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The emergence of social media, dating back to the early 2000s, is revolutionary on so many levels. It is constantly evolving in its practical usage, as seen during the coronavirus pandemic of 2020, and in the many niche branches that have emerged for both entertainment and business usage, such as Snapchat and Instagram. A hotly...
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The coronavirus pandemic has made it impossible for companies to use traditional promotional techniques like product launch parties, trade shows and fairs, to supplement their digital marketing campaigns. Businesses’ reliance on content marketing to attract audiences, engage, generate qualified leads and stimulate conversions, is greater than ever. If you’re amping up your content marketing strategy,...
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On January 1, 2020, the California Consumer Protection Act became state law. The new legislation has had different implications for different businesses—and left lots of uncertainty about compliance in its wake. For those in the digital advertising space, the CCPA rollout has been met with a lot of uncertainty. For one, the statute doesn’t technically...
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Since its launch back in 2010, Instagram has grown into one of the most popular social media platforms and a powerful marketing channel. In fact, Instagram is the second most downloaded free app in the Apple store with a monthly audience of 1 billion users! Also, Instagram’s potential advertising research is almost 850 million users! ...
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Remote working has its pros and cons. On the upside, you can wear pyjamas without fear of judgment from your colleagues and there is zero commute. On the downside, your marketing team is spread out in different locations. Working from home offices and kitchen tables across the city. Maybe even the country. Keeping on top...
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It is impossible to ignore that COVID-19 has completely upended the world we live in. Times are dramatically different now than they were just seven months ago. As we learn to live in this new reality, we must figure out how to adapt and overcome. This is especially true when it comes to how we...
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Nowadays, there are many on social media that are “ending it with a hashtag.” You are probably not new to the word hashtag and have used it a few (or many) times in your posts #justlikethis. But do you ponder on how effective – or powerful hashtags are? Does adding hashtags really add value to...
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LinkedIn is no longer just a platform for jobseekers. Over the years it has transformed into a platform that both new jobseekers and CEOs can use to build their careers. LinkedIn has become a powerful sales and demand gen tool. If you’re in the B2B business, LinkedIn is no longer an optional platform. With more...
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Thanks to technology, the world has become a global village of connected people of different backgrounds. These connections are both personal and professional kinds. It is no longer a case of businesses being far from people with the rising of technology and its subsets. It is much faster & more straightforward to reach a significant...
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For the busy entrepreneur looking for fast and effective ways to build a social media presence, connect with their peers and engage with their target audience in real time, Twitter is the ideal place. If used correctly, the platform can become a true goldmine of relevant industry information, valuable relationships and new customers. To help,...