Steps to Build a World-Class Remote Social Media Team

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Effective marketing is about meeting your prospects where they are by delivering the right message at the right time through the right channel.  In today’s digital work, that means you can’t afford to ignore online platforms on which consumers obtain information, research products, look for recommendations, make purchases, and more. Here’s how to assemble a...

Get a Greater ROI From Your Marketing Budget by Listening, Sharing, and Collaborating

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From implementing the latest and greatest SEO strategies to maintaining a relevant presence on social media channels, there are plenty of ways to spend your marketing dollars. But how do you know which marketing tools will give you the greatest return? The answer to that question seems to change faster than most of us can...

12 Social Media KPIs You Should Be Tracking In 2020

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How can you determine the success of your social media marketing campaigns? Are you getting a positive return on investments for your social media efforts?  To ensure that you aren’t wasting time and resources on a social media content plan that isn’t working, you need to keep track of key social media KPIs (Key Performance...

Use Social Media to Extract Targeted Traffic For Knowledge Commerce

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Social Media Doesn’t Produce Traffic If You Use A Spray And Pray Approach. It Responds To Finessed Targeting Extracting maximum targeted traffic from social media calls for both – being socially active and having a strategic campaign with clear objectives. Most often, the reasons Knowledge Commerce solopreneurs don’t see enough traffic and traction on social...

Online Reputation Marketing: 7 Solid Tips for Social Media

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You’ve probably heard it said that all brands should be on social media. And while every company should build a strong presence online, using social media as a marketing channel can work against your online reputation if you don’t use it properly. Here are seven brand-boosting tips you need to follow to get it right. [Tweet...

It Takes a Village: Get Everyone in Your Business Involved in Your Social Sharing Strategy

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You’ve probably heard the saying “it takes a village to raise a child.” This same statement can be applied to your marketing, and more specifically, the social media strategy for your company. Why is the “village” so essential? Because their unique perspectives are a value-add. Everyone in your company sees a different part of the...

5 Tips That Rocky Balboa Would Use for Content Marketing With An Extra Punch

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RyanMcGuire / Pixabay Millions of pieces of new content show up on the Internet every day, but a very small percentage of it ever gets seen by consumers. When it comes to content marketing, no article, video, social media post, or sound clip makes a bit of difference if no one sees it. No matter...

5 Social Media Trends We’ll See During the Rest of the COVID-19 Outbreak

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Just a few months ago, I set out to create my annual social media trends presentation, which I’ve now given to a handful of audiences. If we weren’t in the middle of a pandemic, I’d be giving that presentation to other groups in the weeks ahead. Instead, I’m re-evaluating that list and thinking about how...

7 Necessary Social Media Marketing Tools in 2020

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Social media has transformed from a way to connect with friends and family online to a comprehensive source of news and information. Cultivating a social media experience can be difficult for individuals — but for businesses, it presents a whole different set of challenges… 7 Social Media Marketing Tools For Your SMM Strategy: For businesses,...

How and Why to Use Social Media for Marketing During the COVID-19 Pandemic

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The unprecedented COVID-19 outbreak has holed up a huge chunk of the global population in their homes. What does this mean for the billions of economic engines scattered around the world? How are businesses to sustain themselves? If these questions are haunting you, you’re not the only one. Fortunately, this problem has a solution: Social...