What Are 4 Common Types of Blogs?

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The four most common types of blogs are Personal blogs, Business blogs, Niche blogs, and Affiliate blogs. Let’s discuss them one by one. 1. Personal Blogs Personal blogs are the pioneers of the blogging industry. When blogging emerged in the late 90s, it started with a personal blog. It paced-up as people began making their...

Top 5 Management Tips for Entrepreneurs to Achieve Business Success

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Did you know that 90% of failed start-ups result from a lack of proper management? A good business management strategy is vital for every new business to operate smoothly and efficiently. If you’re thinking of starting your own small business, or you’re a seasoned entrepreneur looking to improve your current business management strategies, here are...

For a Successful Holiday Season, Meet Your Customers Where They Are

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This year is certainly something, to say the least. Don’t get me wrong—I’ve been counting my blessings each day, but there’s no arguing that 2020 has required some major adjustments. After a summer of social distancing, you (like me) are probably wondering what the heck the holiday season is going to look like. It’s only...

Social Media Recommendations During COVID-19: Why You Need to Be on Social Media During – and After – The Crisis

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The coronavirus disease continues to spread around the world with no signs of slowing down. It already infected millions of people and killed tens of thousands worldwide. It also caused widespread unemployment, as well as permanent or temporary business closures. Based on the current situation, the impacts of COVID-19 will likely get worse before things...

Can Experience-Centric Shopping Survive in a Post-COVID World?

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Experiential commerce has been touted as the solution for many of the problems facing physical retail in recent years. This is a broad concept, but the fundamental idea is centered on giving the shopper a unique experience that can’t be replicated through remote channels. How one accomplishes this will vary based on product category and...

How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results

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Have you ever thought about combining your social media marketing strategy with email marketing? After all, social media marketing is excellent for widening reach, and email marketing is an equally awesome tool to convert those people you’ve reached from being leads to becoming actual customers. So if you merge the efforts of these two marketing...

3 Digital Marketing Tools for Small Businesses

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Digital marketing isn’t rocket science. If you have the right tools, that is. Your digital marketing strategy will depend greatly on your overall business goals, but if you are just getting started — by moving an existing business online, starting your own business from scratch, or simply giving in (finally) to the fact that this...

3 Massive Ways the COVID-19 Has Flipped the Marketing Funnel for SMBs

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The Covid-19 pandemic continues to be a global threat. Every industry is feeling the wrath of this pandemic as the global economy goes downhill. Yet, this pandemic is shaping a new reality for businesses, especially SaaS-based Small and Medium Businesses (SMBs). The simplest reason is – consumer behaviour is changing. The global lockdown has given...

How to Build a Marketing Firm from Scratch: Success in Your Own Business

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Photo by John Schnobrich on Unsplash Are you an experienced marketer with a passion for promotion, product branding, or logistics? Do you also happen to have an entrepreneurial streak coursing through your veins and always dreamed of being your own boss? If so, think you can build a marketing firm of your very own? Facing...

How Has the GDPR Affected Businesses?

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In the world of the Internet, there will be very few people who don’t use the Internet. Surely you also do any of your work through the Internet, right? The radical change that the Internet has brought to our communication system is unforgettable. The Internet has greatly influenced our day-to-day activities, resulting in drastic changes...