Search Engine Optimization vs. Pay-Per-Click

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Reaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you. Nowadays, when someone needs a new idea, a data point, to solve a problem, research a new...

55 Features Every Business Website Should Have (INFOGRAPHIC)

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A website reflects the personality of the company in the virtual world. Your website helps to promote and sell your products and services. Besides this, it helps in distinguishing your business from the competition. In fact, it is your business’ most important asset for sharing information, building credibility, and standing out from the competition. In...

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

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Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide...

6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

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Posted by brian.ho Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to...

Top 5 SEO Optimization Strategies for Your Website

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There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively. The good news is that in most cases, you don’t need to sweat every ranking factor. Some variables carry significantly more weight than others. By focusing...

Google Alerts for Link Building: A Quick and Easy Guide

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Posted by David_Farkas If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often,...

Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

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Posted by Dr-Pete We want to fix things and believe we’re in control. When your house is filling with water, you grab a bucket. If there’s a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that...

The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

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Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as a SERP...

The True Value of Top Publisher Links

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Posted by KristinTynski I’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the...

Set Up an Online Reputation Management Strategy That Wins You More Sales

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  Create a reputation management strategy that results in more leads and better conversions by following these steps. Managing online reputation is more than maintaining a positive online image and building brand awareness. There’s a direct link between reputation management and conversions. Here’s how. 1. Set up a cross-channel dashboard for social listening Brands are expected...