How to Create High-Converting Funnels

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Here is the number one funnel template you’ll ever need, which will quadruple your sales in 24 hours….Yep, the image doesn’t display because there’s no such thing. Because that’s not how funnels work. There’s more work involved, and there’s no one size fits all solution. But I think you could be doing a few things...

How to Create An Effective Social Media Policy (Before It’s Too Late)

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  If your business or agency or doesn’t yet have a social media policy, it’s time to build one. Here are tips to make your policy ironclad. Creating an official social media policy is always a good idea. If there is more than one person on your team involved in your social media accounts, such...

Universities: How to Use Social Media as Well as Students Do

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  College students are savvy about social media, so shouldn’t it also be the other way around, too? Here’s how universities can use social. With more colleges and universities moving to online or technology-assisted learning, universities must learn how to best use social media. After all, social media is for much more than a post...

Build Your Brand With Original Content

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If you’re not making creative content for your brand, then you’re already behind. Content publication rates on channels like brand websites, YouTube, Facebook and others are huge. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately, you can’t keep recycling previously published content to keep up. Additionally,...

Why You Should Invest in a Custom Website

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Budgeting is a large component of increasing your company’s ROI and profit margin, so it’s natural to want to find opportunities to lower costs when it comes to your digital marketing strategy. However, if you find yourself looking to cut costs when it comes to your website, you should rethink your strategy and invest in...

Sales Strategies to Achieve your 2020 Goals

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The new year is underway and many businesses are eager to fine-tune their sales strategies. Think of your 2020 sales strategy as a guiding light your team can use to illuminate your way to a successful year. With the right sales strategies, your organization will be empowered to hold a customer-first mindset, educate prospects, drive...

Facebook Stories: Should We Give Them A Chance?

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Photo credit NeONBrand Ah, Facebook. They always keep it interesting. From the constant cycling of features to the incessant changing of algorithms, the top social media network always manages to keep brands on their toes when it comes to reaching audiences (or even using the platform at all). Our latest obstacle: Facebook Stories, the platform’s...

How to Keep Marketing Content Secure

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Marketing content is a favorite target of hackers since it generally exists across a variety of different systems, and is public-facing. In addition, the data that exists in your online marketing platform is very valuable, whether it’s the personal information of your customers or marketing materials that represent a serious investment of your time and...

10 Link Building Lies You Must Ignore

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Posted by David_Farkas Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of...