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So you’ve written a press release to highlight your company’s latest achievements? Now the biggest issue is to get the word out there. Finding press release distribution is a great challenge for many businesses. This leads to press releases remaining undistributed, with achievements and milestones going unnoticed. If your business has been in this position,...
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A website reflects the personality of the company in the virtual world. Your website helps to promote and sell your products and services. Besides this, it helps in distinguishing your business from the competition. In fact, it is your business’ most important asset for sharing information, building credibility, and standing out from the competition. In...
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What can clients expect from a social media marketing agency? Let’s look at the expectations that clients have of social media agencies (and what social media agencies need to be clear about providing to customers). Potential clients first start to consider working with a social media marketing agency or practitioner for many different reasons....
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If you’re signing on with an agency, you’re hopefully entering the engagement with some kind of goal already in mind. More traffic, more revenue, and lower cost are common places where our discovery calls begin. That’s not a bad start. But setting a meaningful goal or set of goals for an engagement is essential for...
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Posted by AnnaleisMontgomery With businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide...
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Instagram has already outgrown its initial purpose. Given that this platform is incredibly popular among different types of audience, there’s no surprise that many businesses have realized its value for marketing. One of the best things about this platform is that Instagram users like marketing content and as much as 80% of them follow at...
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Here is the number one funnel template you’ll ever need, which will quadruple your sales in 24 hours….Yep, the image doesn’t display because there’s no such thing. Because that’s not how funnels work. There’s more work involved, and there’s no one size fits all solution. But I think you could be doing a few things...
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If your business or agency or doesn’t yet have a social media policy, it’s time to build one. Here are tips to make your policy ironclad. Creating an official social media policy is always a good idea. If there is more than one person on your team involved in your social media accounts, such...
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College students are savvy about social media, so shouldn’t it also be the other way around, too? Here’s how universities can use social. With more colleges and universities moving to online or technology-assisted learning, universities must learn how to best use social media. After all, social media is for much more than a post...
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If you’re not making creative content for your brand, then you’re already behind. Content publication rates on channels like brand websites, YouTube, Facebook and others are huge. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately, you can’t keep recycling previously published content to keep up. Additionally,...