How to Use Google My Business to Improve Your Local Search Ranking

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With over 90% of the search engine market, it is important for businesses that they are easily found through Google searches. Google has made it easier for businesses to rank on their search engine by introducing Google My Business. Optimising your Google My Business profile will improve your rankings through Google search and maps This...

Top 7 Social Media Analytics Tools for 2020 – and Beyond!

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Digital Marketing and Social Media Analytics 2020 Are you actively promoting your business through social media marketing? Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an effective way to boost brand awareness and increase your sales. However, you need to manage and monitor your campaign to...

What is Schema and How Can it Improve Your SEO

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If you own a business, you probably have a basic knowledge of SEO and how it can help improve your online marketing. SEO is ever-changing and quite frankly can be difficult to keep up with. With countless factors at play, it can be difficult to know what changes to make to generate the best impact...

SEO: 5 Tips to Convert Visitors to Buyers

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Search engine optimization focuses on driving consumers to your site. But traffic alone doesn’t pay the bills. Success depends on converting those visitors to customers. Use these five tips to convert more searchers into buyers. The post SEO: 5 Tips to Convert Visitors to Buyers appeared first on Practical Ecommerce. Read more: practicalecommerce.com

SEO: 9 Tips for Brand-friendly Content

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Branded marketing content and excellent organic search rankings are not mutually exclusive. Content is among the most subjective aspects of search engine optimization. It has also become the most important: The strongest content signals are unique, well-written, and relevant. Here are nine tips to get started. The post SEO: 9 Tips for Brand-friendly Content appeared...

Top 10 Best Tools to Control Your SEO Rankings

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Search engine optimization has always been evolving. The world is changing, and whatever was relevant a couple of years ago does not work today. Search engines are constantly changing the rules of the game. Google considers more than 200 ranking signals to decide which piece of content appears first in the search results, and the...

Why Google E-A-T Should Matter to Everyone

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No, Google is not looking to start eating people, at least not publicly. Sorry. Where was I? Oh yeah, Google E-A-T. Google added E-A-T to its search quality guidelines in 2014. E-A-T stands for… Expertise Authoritativeness Trustworthiness Since then there has been lots of speculation as to whether E-A-T is part of Google’s search algorithm...

How to Write Irresistible Meta Descriptions for SEO & More Clicks

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When doing SEO, you’re probably aware of optimizing your website for keywords. Have you thought about optimizing the meta descriptions for your website? Do you know how they impact SEO? Meta descriptions provide short summaries of websites and pages to readers. They give people an idea of what to expect from a website, and if...

Why SEO Is More Important Than Ever—Yes, Even During COVID-19

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While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Does this mean that SEO is useless for your business right now? Absolutely not. This post takes a look at the case for and benefits of SEO for small businesses—even the nonessential ones—viewed...

Fact-checking six more rumours about how search is changing

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In a previous post, I looked at the validity of five popular rumours from across the search industry. In this follow-up, I focus on analysing the real impact of another six similar claims that are regularly doing the rounds. Rumour 1: Mobile indexing changes everything Desktop is no longer the single source of truth for...