That’s a Wrap: MozCon Virtual 2020 Day Two Recap

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Posted by cheryldraper Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an...

Organic Vs Paid Search: Explained

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Did you know that the total internet users around the world make 3.5 billion searches every day on Google alone? If you include the total searches on Bing, Yahoo! and all other search engines, it will make up a much larger number. More than 90% of online experiences begin with a search query on a...

The MozCon Virtual 2020 Final Agenda

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Posted by cheryldraper We’re just about a month out from this year’s MozCon and we couldn’t be more excited! If you’ve never considered it before, it’s high time you became acquainted with the idea of a “couchference” — a full-fledged conference held from the comfort of your home office space, real office space (depending on your...

Download the SEO’s Local Search Cheat Sheet!

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Posted by MiriamEllis What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clientsAll the moving marketing parts …in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks downStandard procedures aren’t understood company-widePeople feel rushed No local SEO agency or in-house...

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

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Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we...

Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

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Posted by Dr-Pete We want to fix things and believe we’re in control. When your house is filling with water, you grab a bucket. If there’s a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that...

The Keyword Strategy That Increased Organic Traffic By 1000%+

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Every webmaster wants more traffic. More traffic means more visitors, more visitors mean more opportunities and more opportunities mean greater financial reward. As a marketing director and blog owner, my favourite category of traffic is organic. BTW: An organic visitor is somebody who visits your website by route of a search engine. The reason I...

7 Hashtag Search Tools That Are Crazy Easy to Use

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  Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. With hashtags, you can do everything from increasing your brand’s reach and tracking trending topics on social media to...

How Google SERP Layouts Affect Searching Behavior

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Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a...

Paid Search Glossary & Tips on Getting Started With Google Ads

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Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move...