Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

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Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location...

Google Review Stars Drop by 14%

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Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change would be happening, or if it had already happened. Across our daily MozCast tracking...

The Best Affiliate Tracking Softwares in 2019

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Feel like it’s time for you to check a list of the best affiliate tracking platforms you can use in affiliate marketing? Go for it! Introduction This industry has one not-so-secretive secret: Tracking, analyzing and optimizing all your actions is the name of the game! In particular, Media Buying is all about performing a thorough…...