Announcing: The Keyword Research Master Guide [New for 2020]

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Posted by Cyrus-Shepard Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing...

1 in 3 People Say a Simple Business Card is Best

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One in three people believe a no-frills business card works best. This means a business card with a straightforward design that conveys only essential information. Four in 10 people say their perception of a business has been negatively impacted by the quality or design of its cards. Online printing specialists Instant Print unveiled these statistics...

The Power of "Is": A Featured Snippet Case Study

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Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey...