Uncovering the Differences Between B2C and B2B Digital Marketing

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When formulating your digital strategy, it is essential to determine whether you are marketing for a Business to Consumer (B2C) or a Business to Business (B2B), and understand the nuances between them. It is to your benefit to be a flexible and agile marketer in an industry that is constantly changing; especially when it comes...

There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

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Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also...

Marketing to the Generations – 90% of Parents Say Their Kids Influence Purchase Decisions

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There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeals to Gen X. However, what type of products, messaging and channels appeals to today’s youngest generations? Our younger generations – the future spenders – certainly need to be taken into...

Just 52% of Airlines Have Digital Optimization Plans in Place Right Now

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Just over half (52%) of airlines have digital optimization plans in place. And 45% of airlines say they don’t have a budget for digital optimization and experimentation. These were the findings of a new report by Glassbox, a leading analytics platform which analyses digital customer interaction. The ‘2020 Airline Digital Optimization Yearbook’ report examined insights...

Announcing: The Keyword Research Master Guide [New for 2020]

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Posted by Cyrus-Shepard Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing...

1 in 3 People Say a Simple Business Card is Best

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One in three people believe a no-frills business card works best. This means a business card with a straightforward design that conveys only essential information. Four in 10 people say their perception of a business has been negatively impacted by the quality or design of its cards. Online printing specialists Instant Print unveiled these statistics...

The Power of "Is": A Featured Snippet Case Study

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Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey...