Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

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  Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. You’re also responsible for reporting on your results. So,...

Just 52% of Airlines Have Digital Optimization Plans in Place Right Now

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Just over half (52%) of airlines have digital optimization plans in place. And 45% of airlines say they don’t have a budget for digital optimization and experimentation. These were the findings of a new report by Glassbox, a leading analytics platform which analyses digital customer interaction. The ‘2020 Airline Digital Optimization Yearbook’ report examined insights...

The State of Local SEO Industry Report 2020, Announced

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Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners,...

Take the COVID-19 Local Search Marketing Business Impact Survey

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Posted by MiriamEllis The poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to...

Simple, Visual Content That Tells Your Nonprofit’s Story

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As a nonprofit leader, you have a very straightforward task: raise funds for your nonprofit’s cause. At a very high level, storytelling is one of the ways you can raise those funds for your nonprofit. Connecting your audiences, your supporters, and your biggest donors to the work that your nonprofit does and the people it...

ADP Report Reveals “Truth” About Gig Economy

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The ADP Research Institute’s new report has some interesting findings about the gig economy and gig worker numbers. First, the data shows that twenty percent of these workers are over 55. What’s more, over 70% of gig workers generally report they enjoy being independent contractors and don’t miss more traditional work. Ahu Yildirmaz  is the...

Annual LinkedIn Report Reveals Most In-Demand Jobs

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The creation of new jobs is driven by a wide range of factors. As a result, some jobs are more in demand than others. And this depends on the dominant industries in the market.  The 2020 LinkedIn Emerging Jobs Report looks to find out the fastest-growing jobs around the world. 2020 Emerging Jobs Report For...

‘Tis the Season for Reporting (And a New Mini Guide)

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Posted by Roger-MozBot How is it already reporting season again? Time to generate those dreaded end-of-year SEO reports that take hours to create and mere seconds for your client to skim through and toss to the side. We’ve all been there. But here’s the thing: it’s absolutely necessary! Not only for you and your team...

Caring for Your Customers: Executing & Analyzing a Social Customer Care Strategy With Sprout Social

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What Is Social Customer Care? Customer service. Customer support. Customer care. These terms are thrown around a lot in the social media realm. They’re often used interchangeably so it can be confusing to gain an understanding of which engagement approach is right for your brand. When it comes down to it, social customer care is...

How to Automate Pagespeed Insights For Multiple URLs using Google Sheets

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Posted by James_McNulty Calculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed) as one of the signals used by its algorithm to rank pages, it’s important to have...