How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText [AMP 216]

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How do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit. Today’s guest is Matt Baglia, co-founder and CEO of SlickText, an SMS marketing platform. If a loyalty program makes sense for your business, Matt talks about what it takes to make...

How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos [AMP 208]

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Research shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and expect. Personalization matters for your business, even in difficult times. Today’s guest is Amey Shivapurkar, an experienced optimization SME at Avionos. Amey helps clients create...

A day in the life of… Jenny Stanley, Founder and MD at Appetite Creative Solutions

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Please describe your job: What do you do? I am the Managing Director and Founder of Appetite Creative Solutions – a creative technology studio. We focus on connecting brands with their audiences using the most effective and newest technologies. We do this through gamification, AR, 3D, barcode scanning, connected experiences, branding and website creation, videos...

How Nonprofits Can Maximize Their Impact With Video Marketing (and Why Now is the Time to Get Started) With Doug Scott from Tectonic [AMP 200]

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Is a picture still worth a 1,000 words? What about videos? Any business or organization can use the power of video content to build its brand and promote its products. However, it’s not always cheap to do or get it right to make a difference. Today’s guest is Doug Scott from Tectonic. He describes how...

Find Your ‘Red Thread’ to Inspire Change, Tell Your Story, and Grow Your Business

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  What’s the big idea weaving through your digital agency or career as a social media manager? Have you found “the red thread” that tells your story? Storyteller and message strategist Tamsen Webster can help with these tips from her guest visit to Social Pulse Weekly. If you’re struggling to find that one big idea...

From Mint.com to Voy Media: How Kevin Urrutia Switched Careers and Broke Into Marketing (and You Can Too) [AMP 188]

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Stuck in a rut at work? Bored beyond belief? If you’re thinking about or wanting to change jobs and careers, consider the following: How long will it take to learn new skills? Will it affect your income? Are jobs available? Will it make you happy? Today’s guest is Kevin Urrutia, a former software programmer at...

How Marketers Can Identify Their Best Customers to 3X Business Growth With Katelyn Bourgoin [AMP 172]

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How much do you know about your customers, especially the very best ones? Companies that conduct ongoing customer research grow two to three times faster than those that don’t. How many? About 70% of companies are not doing 10 or more interviews with customers every month. Today’s guest is Katelyn Bourgoin of Customer Camp. As...

A day in the life of… Lucy Heskins, Marketing Director at Careercake

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Lucy Heskins is Marketing Director at video careers platform Careercake. We caught up with Heskins who variously told us about her resilience, love of content, Hotjar and Brewdog, and advised newbies in the industry to be authentic. Quite! Here’s what Heskins had to say… Please describe your job: What do you do? I’m the Marketing...

Be Safe Tho: Johnson & Johnson Recalls Over 33,000 Bottles Of Baby Powder After Finding Trace Amounts Of Asbestos

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Source: Justin Sullivan / Getty Johnson & Johnson Recalls Bottles Of Its Signature Product After Finding Trace Amounts of Asbestos According to CBS, Johnson & Johnson recalled 33,000 bottles of baby powder after federal regulators found trace amounts of asbestos in a single bottle purchased online. The recall reportedly only pertains to lot number “22318RB.”...