Everything You Need to Know About Google Ads Dynamic Remarketing

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Dynamic remarketing is an automated ad format on Google’s Display Network that allows you to re-engage with previous visitors, based on the pages they visit, without manually creating hundreds of ads. This is perfect for brands with large websites that want to tempt users back to specific product or service pages. In this guide, we...

What Is Cross-Selling and How Does It Increase Customer Spending?

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Wouldn’t it be fantastic if you could create more customer value by infusing your website with a classic retail sales technique? Good news: You can, through cross-selling. Some of the world’s global retailers use cross-selling techniques to increase revenue. Amazon, for example, attributes 35 percent of its revenue to cross-selling. In this article, we’ll dive...

How to Monetize Your Blog With Affiliate Marketing

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There are hundreds of thousands of blogs worldwide, but very few are well monetized. A 2017 report by ConvertKit shows professional bloggers earned approximately $138,064 in 2016, while amateur bloggers made just $9,497 during the same period. This shows the need for bloggers to monetize their sites in a smart way and go beyond just...

Marketing to the Generations – 90% of Parents Say Their Kids Influence Purchase Decisions

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There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeals to Gen X. However, what type of products, messaging and channels appeals to today’s youngest generations? Our younger generations – the future spenders – certainly need to be taken into...

Digital Marketing: Top 7 Tips for Small Business

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If there is one industry that has undergone a revolution and disruption in the past decade it would have to be marketing. There has been a significant change in how businesses market their products and services. Most businesses today have an online presence. And many have moved to sell their products online on eCommerce platforms....

5 Pandemic-Proof Marketing Channels to For Uncertain Times

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The COVID-19 virus has had a huge impact on every part of society. Nonessential businesses are being forced to close, people are being laid off, public schools are closed, travel is limited, and the list goes on… Of course, the first thing we need to focus on is the health and wellbeing of everyone around...

Post-COVID Re-Entry Strategies for Digital Marketers

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There are plenty of studies out there showing how COVID has impacted PPC, SEO, and Social Media across various industries. Most of the news is pretty dire, particularly in entertainment, hospitality, leisure, restaurant, and travel verticals. Even some industries that have been deemed essential services and have been able to keep their doors open through...

Business insights for fleet products & services: Solutions that drive success

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Providers of vehicle-related products and services explain what’s new, what’s coming, and their forecasts for 2020-2026. We reached out to nine industry suppliers to learn more about the solutions that are currently available — and soon to be available — to help pest management professionals (PMPs) improve upon and better manage their fleets. Check out...

5 Tips for Starting a Career as an Affiliate Marketer

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Do you want to make money from home with affiliate marketing? The truth is, you can make a decent living with an affiliate website. However, despite the phrase “passive income,” it takes plenty of time and effort to become a successful affiliate marketer. Affiliate marketing, in a nutshell, is a strategy where a publisher (you)...