How to Make an Infographic That Encourages Engagement on Social Media

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  An infographic is more than just pictures and text. An infographic combines images and texts that work together to present an idea clearly. Here’s a look at how to make an infographic that gets spread far and wide on social media. As the world of social media expands, more companies, bloggers, social media managers,...

How to Create a Social Media Calendar That Makes Your Workday Easier

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  Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done. There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar. A social media...

How to Use Social Media to Keep Students Engaged and Excited About College

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  College life may look a little different this summer and fall due to the pandemic. But what won’t change is the desire for meaningful interactions between the university and its students. That’s where social comes in! Check out these tips about social media for universities. If you’re working in university administration, you’re likely already...

Industry benchmarks to inform your social media presence

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You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts...

You Again? Avoid Spamming Your Followers on Social Media

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  You think you portray enthusiasm and energy when you send a flurry of posts. But your followers may have another word to describe what you’re sharing: spam.  As an experienced social media marketer, you’ve seen your fair share of spam. From fake accounts to misleading posts, social media spam creates unnecessary noise that drowns...

April Social Media Trends

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With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation. How COVID-19 is affecting the...

How to Optimize Your Facebook Page for Local Searches

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  Consider Facebook for your local marketing. It’s one of the best ways to put your products and services in front of the right audience at the right time. Gone are the days when printed flyers were the only tools at your disposal to put your business or brand in front of a local audience....

Social Media Marketing Checklist: What to Include in Every Post

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  Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Worried that you’re going to get distracted and forget some of the basics? We’ve got you covered. Use this social media marketing checklist to remind you of what to include in every post your...

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

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Posted by JotFormmarketing In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest...

Avoid These 10 Big Mistakes When You Schedule Social Media Content

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  Scheduling social media content offers tons of benefits—except when it doesn’t. Avoid these 10 major social media scheduling mistakes. Scheduling social media content helps improve your work productivity, but automating your publishing workflow needs to be done thoughtfully. It doesn’t mean that you should put your social media schedule on autopilot. If you err...