How Instagram’s Removal of Like Counts Impacts Brands

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As you may have seen, Instagram began testing removing like counts on posts last year and eventually rolled it out globally by the end of the year. They did this in hopes that it would help the mental health of users, as many people are consumed by how many likes their content gets and align...

A day in the life of… Lucy Heskins, Marketing Director at Careercake

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Lucy Heskins is Marketing Director at video careers platform Careercake. We caught up with Heskins who variously told us about her resilience, love of content, Hotjar and Brewdog, and advised newbies in the industry to be authentic. Quite! Here’s what Heskins had to say… Please describe your job: What do you do? I’m the Marketing...

People Who Inspire Us: Two Guys, Two Bicycles, Eight Countries, and One Shared Dream

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  Ever hear a personal story that’s so captivating that you want to share it with others? At Agorapulse, we’ve heard some extraordinary stories from people who live life at a deeper, inspirational level. And we want to share them with you. In this new series, we share the experiences of such people, documentarians Martin...

4 Reasons Your Team May Be Overwhelmed by Social Marketing

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Social marketing has become one of the most effective and frustrating channels for marketers and growth people. There are almost infinite people, communities, and content across all of the platforms. This leads to the potential for high-level and mass targeting. On the other hand, though, the vastness itself, makes it feel complex and scary. Understand...

Mind Your Manners: Etiquette Tips for Your Social Media

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  Are you using your best manners on social media? Or do you need a little brushing up on your social media etiquette? Observing good etiquette isn’t reserved for black-tie galas or cotillion classes. It’s about abiding by common (maybe not so common) sense, basic manners, and an understanding of the rules of the game....

Why You Should Automate Your Content Marketing Tasks (And How to Do That)

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Today, content marketing is essential for any business with an online presence. Content is the foundation on which a business shares information, ranks for SEO, and stands out online. Content marketing needs constant work and can be time-consuming. Some of the key tasks in content marketing include topic research, gathering data, and the actual writing....

No-Cost Ways to Grow Your Social Media Following

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When you think of the word “organic” these days, the word “expensive” probably also comes to mind. But when it comes to social media, organic reach is all about the influence content has without paying to boost it. Growing your following naturally can be painfully slow sometimes. So why not just pay for it? We’ve...

7 Ways to Attract Traffic Without Paying for Marketing

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Your company’s website is essentially the face of your brand that is there to make a great first impression. Even more, your website should provide information, answer questions, and close sales. But, none of that can be achieved when you aren’t attracting traffic to your website. This can be overwhelming if you just recently launched...

Start Monetizing Your Social Media Right Now

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  Can you make money from your social media? (After all, you put enough blood, sweat, and tears into making it thrive.) The answer is yes!   Social media is time-consuming. Can all the hours you spend posting, commenting, and interacting on social media really turn into solid sales? I’m going to show you eight ways that...

The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

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Posted by amandamilligan I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to...