Simple, Visual Content That Tells Your Nonprofit’s Story

Date:  Comments: 0

As a nonprofit leader, you have a very straightforward task: raise funds for your nonprofit’s cause. At a very high level, storytelling is one of the ways you can raise those funds for your nonprofit. Connecting your audiences, your supporters, and your biggest donors to the work that your nonprofit does and the people it...

Build Your Brand With Original Content

Date:  Comments: 0

If you’re not making creative content for your brand, then you’re already behind. Content publication rates on channels like brand websites, YouTube, Facebook and others are huge. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately, you can’t keep recycling previously published content to keep up. Additionally,...

What Readers Want During COVID-19: B2B Edition

Date:  Comments: 0

Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas, which,...

April Social Media Trends

Date:  Comments: 0

With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation. How COVID-19 is affecting the...

Programmatic Advertising: The Key to Success for Nonprofits

Date:  Comments: 0

willian_2000 / Pixabay Marketing for a nonprofit organization involves more than just branding. There is a cause that is being promoted and there is a specific purpose that benefits society at large. Nonprofits leverage many of the same marketing tactics as other businesses do, although have a unique challenge—they need to influence their target audience...

What Readers Want During COVID-19: Content Ideas for Every Niche

Date:  Comments: 0

Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers...

A Marketer’s Guide to Launching a Facebook Live Campaign

Date:  Comments: 0

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook...

Battling burnout as a social media manager

Date:  Comments: 0

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. ...

Why You Should Invest in a Custom Website

Date:  Comments: 0

Budgeting is a large component of increasing your company’s ROI and profit margin, so it’s natural to want to find opportunities to lower costs when it comes to your digital marketing strategy. However, if you find yourself looking to cut costs when it comes to your website, you should rethink your strategy and invest in...

1 in 3 People Say a Simple Business Card is Best

Date:  Comments: 0

One in three people believe a no-frills business card works best. This means a business card with a straightforward design that conveys only essential information. Four in 10 people say their perception of a business has been negatively impacted by the quality or design of its cards. Online printing specialists Instant Print unveiled these statistics...