How Consumer Behavior Has Changed in 2020

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We as Internet Marketers talk about search intent a lot, whether it’s for organic searches on SERPs or for content. I even wrote about it previously in my last blog post about the benefits of SEO during the COVID-19 pandemic and how you can use search intent to your advantage. But, let’s go into a...

How to Leverage Crowdsourced Content to Grow Your Audience

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Are you looking for ways to grow your audience? An effective way to do so is by crowdsourcing your content. Here, you don’t come up with content ideas or write up blog posts yourself. Rather, you use the contributions of your audience and other experts to create content. Making content through crowdsourcing creates several advantages...

The Pu-Pu Platter and Creating Content Marketing Samplers

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I’ve been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is...

5 Reasons to Start Creating Webinars NOW

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This is a weird time. COVID-19, murder hornets, designer masks…the world has really started to get creative. I know many small businesses are struggling right now. If that includes your business, then it’s time for you to get creative, too. Start with something you’ve heard of, but never done before: a webinar. What even is...

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

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Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned...

From Mint.com to Voy Media: How Kevin Urrutia Switched Careers and Broke Into Marketing (and You Can Too) [AMP 188]

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Stuck in a rut at work? Bored beyond belief? If you’re thinking about or wanting to change jobs and careers, consider the following: How long will it take to learn new skills? Will it affect your income? Are jobs available? Will it make you happy? Today’s guest is Kevin Urrutia, a former software programmer at...

How to Double Your Conversions with the Same Amount of Traffic

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In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature. Don’t get me wrong. Traffic is important. But ultimately, it’s not the amount of traffic you...

Black Lives Matter.

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Posted by SarahBird The time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies...

How to Build a Successful Remote Support Team

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  Think of support teams, and you may picture rows and rows of endless desks with headphone-wearing businesspeople (No doubt, this image is influenced by all the boring “support” stock photos out there.) But a successful support team is far warmer and more vibrant than that. After all, they’re all about good communication skills and...

Post-COVID Re-Entry Strategies for Digital Marketers

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There are plenty of studies out there showing how COVID has impacted PPC, SEO, and Social Media across various industries. Most of the news is pretty dire, particularly in entertainment, hospitality, leisure, restaurant, and travel verticals. Even some industries that have been deemed essential services and have been able to keep their doors open through...