Productivity Tips to Help You Work Smarter (and Happier) in the New Year

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Bonus Materials: Free SMART Goals Guide Ready to exceed goals in the upcoming year? To be more productive, you may need to set up a new routine, make new habits, and follow some basics. Here are some productivity tips from a well-known productivity lifestyle coach. Best-selling author and award-winning host of AmyTV with over 20...

How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText [AMP 216]

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How do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit. Today’s guest is Matt Baglia, co-founder and CEO of SlickText, an SMS marketing platform. If a loyalty program makes sense for your business, Matt talks about what it takes to make...

How to Win With Personalization (When 73% of Consumers Expect Customized Customer Experiences) With Amey Shivapurkar From Avionos [AMP 208]

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Research shows that 73% of consumers expect brands to personalize and tailor online experiences to meet their needs. It feels weird when websites don’t give people what they want and expect. Personalization matters for your business, even in difficult times. Today’s guest is Amey Shivapurkar, an experienced optimization SME at Avionos. Amey helps clients create...

4 Effective Mobile Marketing Strategies for 2021

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There are plenty of exciting ways to grow your business in 2021. More people are using email and social media than ever before, and the result is plenty of new opportunities for leaders and marketing teams across all industries. One aspect of marketing you may be neglecting is your mobile strategy. Over 3.5 billion people...

How to Create a Fundraising Email that Gets Opened and Drives Donations

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First, some good news: Average email open rates for nonprofits in 2020 are better than the rates for some of today’s most competitive industries like real estate, tourism, legal services, and nutrition. Now the bad news: The average open rate is just over 20%. While there are many reasons for this, it means that some...

Which Ad Platform Is Right For You?

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So you’ve decided to invest in pay-per-click advertising (PPC). Congratulations on making the decision to invest in the future of your business. Now comes the easy part, right? All you need to do is enter in credit card information, write some ad copy, and boom, you’re done! Okay, maybe it’s not so simple. For example,...

A day in the life of Nikolay Piriankov, CEO of omni-channel bespoke jewellery brand Taylor & Hart

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Please describe your job: What do you do? I’m the CEO at Taylor & Hart, an omni-channel bespoke jewellery brand. We’re now a company of almost fifty and as we’ve gone through our journey and evolved, my role has changed alongside the company. More and more, I’m finding that my job is to empower and...

A day in the life of… Meshach Amuah-Fuster, Managing Director EMEA at Allbound

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Please describe your job: What do you do? As Managing Director EMEAA, my role is to drive growth for Allbound across the region, and promote brand awareness and deliver value to those looking to leverage their channel partner ecosystem. This is achieved by our clients working with their partners who either refer opportunities to them...

Create a Virtual Fundraising Event: How Nonprofits Can Continue Development Efforts

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COVID-19 health and safety protocols have put an end — at least, temporarily — to the traditional methods that nonprofits have implemented to raise money for programs. Whether formal galas or casual family fun days, social events have served not only as a way to increase donations, but also to strengthen relationships worth leveraging for...

Building the Woke Web: Web Accessibility, Inclusion & Social Justice

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What would your life be like without the internet? Not if it didn’t exist at all, but if you were locked out of it? Would your days be different? Unrecognizable, even? Keeping your answers to that in mind, do you think access to the internet is a human right? Do we need to be able...