A day in the life of… Sven Lung, CEO at Green Park Content

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Sven launched Green Park Content in 2014 and establish operations firstly in Sao Paulo before moving to London in early 2016. Actively involved in the day-to-day running of the business, Sven has overseen rapid growth to a 150-strong team across 11 global locations today. We caught up with him to ask him about his business...

Scaling a Brand Competitors Can’t Copy With Awesome Design (and Without Breaking the Bank) With Russ Perry From Design Pickle [AMP 190]

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Good content with bad design equals bad content. Good design can be expensive and hard to scale, but the value of quality graphic design can’t be overstated. Today’s guest is Russ Perry from Design Pickle, a flat-rate creative services platform. What’s the catch? Never pay more than a monthly subscription. Get help with your branding...

Find Your ‘Red Thread’ to Inspire Change, Tell Your Story, and Grow Your Business

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  What’s the big idea weaving through your digital agency or career as a social media manager? Have you found “the red thread” that tells your story? Storyteller and message strategist Tamsen Webster can help with these tips from her guest visit to Social Pulse Weekly. If you’re struggling to find that one big idea...

How Consumer Behavior Has Changed in 2020

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We as Internet Marketers talk about search intent a lot, whether it’s for organic searches on SERPs or for content. I even wrote about it previously in my last blog post about the benefits of SEO during the COVID-19 pandemic and how you can use search intent to your advantage. But, let’s go into a...

How to Leverage Crowdsourced Content to Grow Your Audience

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Are you looking for ways to grow your audience? An effective way to do so is by crowdsourcing your content. Here, you don’t come up with content ideas or write up blog posts yourself. Rather, you use the contributions of your audience and other experts to create content. Making content through crowdsourcing creates several advantages...

The Pu-Pu Platter and Creating Content Marketing Samplers

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I’ve been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is...

5 Reasons to Start Creating Webinars NOW

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This is a weird time. COVID-19, murder hornets, designer masks…the world has really started to get creative. I know many small businesses are struggling right now. If that includes your business, then it’s time for you to get creative, too. Start with something you’ve heard of, but never done before: a webinar. What even is...

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

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Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned...

From Mint.com to Voy Media: How Kevin Urrutia Switched Careers and Broke Into Marketing (and You Can Too) [AMP 188]

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Stuck in a rut at work? Bored beyond belief? If you’re thinking about or wanting to change jobs and careers, consider the following: How long will it take to learn new skills? Will it affect your income? Are jobs available? Will it make you happy? Today’s guest is Kevin Urrutia, a former software programmer at...

How to Double Your Conversions with the Same Amount of Traffic

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In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature. Don’t get me wrong. Traffic is important. But ultimately, it’s not the amount of traffic you...