How to Create High-Converting Funnels

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Here is the number one funnel template you’ll ever need, which will quadruple your sales in 24 hours….Yep, the image doesn’t display because there’s no such thing. Because that’s not how funnels work. There’s more work involved, and there’s no one size fits all solution. But I think you could be doing a few things...

Top 5 SEO Optimization Strategies for Your Website

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There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively. The good news is that in most cases, you don’t need to sweat every ranking factor. Some variables carry significantly more weight than others. By focusing...

How to Create a High-Converting Landing Page: 4 Crucial Components

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For any business, landing pages are crucial for building brand awareness, creating trust with new visitors, and increasing sales. If you’re growing to grow your brand, you need landing pages for your campaigns. They single out specific products, services, and offers and give users in-depth information. This allows them to make well-rounded, informed buying decisions...

How to Craft a Social Media Landing Page That Wows

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  Create a landing page that wows your audience and helps you meet marketing campaign goals. Here’s how to do so and examples of brands getting them right. In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. Your reach is off the charts. Even your engagement rates...

Three Steps to a Better-Performing About Page

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Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require...

Announcing: The Keyword Research Master Guide [New for 2020]

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Posted by Cyrus-Shepard Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing...

How to Optimize Your Facebook Page for Local Searches

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  Consider Facebook for your local marketing. It’s one of the best ways to put your products and services in front of the right audience at the right time. Gone are the days when printed flyers were the only tools at your disposal to put your business or brand in front of a local audience....

How Low Can #1 Go? (2020 Edition)

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Posted by Dr-Pete Being #1 on Google isn’t what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for “Disney stock,” pushed #1 all the way down to 976px. A lot has...

Are H1 Tags Necessary for Ranking? [SEO Experiment]

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Posted by Cyrus-Shepard In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tagsUse one — and only one — H1 tag per page These suggestions appeared in audits, SEO tools, and was the source of...

Spot Zero is Gone — Here’s What We Know After 30 Days

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Posted by PJ_Howland As you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that from now...