HTTPS Is Table Stakes for SEO in 2020

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Posted by Dr-Pete Back in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven’t posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed, but it changed so gradually that there was...

Website Lead Generation – Your 24-Hour Sales Person

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Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads. But is your website working...

There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results

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Posted by AndrewDennis33 There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you back to a simpler (maybe? I don’t know, I was born in the 80s) time of gold panning, Mark Twain, and metallurgical assay — or just makes you want some Velveeta shells and liquid gold (I also...

55 Features Every Business Website Should Have (INFOGRAPHIC)

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A website reflects the personality of the company in the virtual world. Your website helps to promote and sell your products and services. Besides this, it helps in distinguishing your business from the competition. In fact, it is your business’ most important asset for sharing information, building credibility, and standing out from the competition. In...

Page Authority 2.0: An Update on Testing and Timing

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Posted by rjonesx. One of the most difficult decisions to make in any field is to consciously choose to miss a deadline. Over the last several months, a team of some of the brightest engineers, data scientists, project managers, editors, and marketers have worked towards a release date of the new Page Authority (PA) on...

Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

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Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the...

How to Get Email Addresses for Email Marketing

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Email is an incredible digital marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. But first you need a list of subscribers to send emails to. Whether you lack the time or the know-how to create quality emails, there...

How to Create High-Converting Funnels

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Here is the number one funnel template you’ll ever need, which will quadruple your sales in 24 hours….Yep, the image doesn’t display because there’s no such thing. Because that’s not how funnels work. There’s more work involved, and there’s no one size fits all solution. But I think you could be doing a few things...

Top 5 SEO Optimization Strategies for Your Website

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There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively. The good news is that in most cases, you don’t need to sweat every ranking factor. Some variables carry significantly more weight than others. By focusing...

How to Create a High-Converting Landing Page: 4 Crucial Components

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For any business, landing pages are crucial for building brand awareness, creating trust with new visitors, and increasing sales. If you’re growing to grow your brand, you need landing pages for your campaigns. They single out specific products, services, and offers and give users in-depth information. This allows them to make well-rounded, informed buying decisions...