HTTPS Is Table Stakes for SEO in 2020

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Posted by Dr-Pete Back in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven’t posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed, but it changed so gradually that there was...

Organic Vs Paid Search: Explained

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Did you know that the total internet users around the world make 3.5 billion searches every day on Google alone? If you include the total searches on Bing, Yahoo! and all other search engines, it will make up a much larger number. More than 90% of online experiences begin with a search query on a...

Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which...

How Low Can #1 Go? (2020 Edition)

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Posted by Dr-Pete Being #1 on Google isn’t what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for “Disney stock,” pushed #1 all the way down to 976px. A lot has...

Blending a Strategic SEO & PPC Strategy for Great Results

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Whether you are a part of an in-house marketing team or an agency, something is usually consistent in both as far as teams go. Now, I want you to do me a favor. Stand up and look around if you are either in an SEO or PPC department. Are your teams sitting together or separated?...

The True Value of Top Publisher Links

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Posted by KristinTynski I’m often asked about what results are earned through content marketing and digital PR. So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the...

Four Ways to Effectively Capture Leads From Organic Social Media Traffic

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  Organic social media can be one of the biggest sources of high-quality leads. Here are some tips to get you started. Most people relate driving traffic to paid social media campaigns, but organic social media traffic is also a valuable traffic generator. (Social media drives 25.6% of website traffic from organic and paid sources.)...

How to Perform a Content Audit That Skyrockets Your Organic Traffic

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If your website or blog has an abundance of posts and pages that aren’t search-engine optimized, you should be thinking about doing a content audit to improve SEO. Here’s a six-step content audit and optimization process that will markedly improve organic traffic to your site. Read the full article at MarketingProfs Read more: marketingprofs.com