3 Digital PR Tenets for Excellent Outreach

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Posted by amandamilligan Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more? It’s not easy, I’ll tell you...

How To Easily Grow Sales 20% With Your Ideal Customers

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One of the biggest mistakes entrepreneurs and business owners make is not being clear about their ideal customers. In the excitement of launching a new business, publishing a new website, and getting a social media pages set up, they don’t slow down long enough to figure out who their business is actually for. As business...

Affiliate Marketing 101: How to Identify Valuable Affiliates

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It could be argued that an affiliate marketing program is only as good as its weakest affiliate. Though a solid affiliate strategy needs a few key players to work successfully, the affiliate — the influencer, blogger, or publisher — does a whole lot of the heavy lifting. They’ve already built up a body of engaged fans and followers and...

10 Link Building Lies You Must Ignore

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Posted by David_Farkas Even though link building has been a trade for more than a decade, it’s clear that there is still an enormous amount of confusion around it. Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of...