What Is a Social Media Manager? (And What Does One Really Do?)

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  Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? What skills will you actually use on the...

How to Create High-Converting Funnels

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Here is the number one funnel template you’ll ever need, which will quadruple your sales in 24 hours….Yep, the image doesn’t display because there’s no such thing. Because that’s not how funnels work. There’s more work involved, and there’s no one size fits all solution. But I think you could be doing a few things...

Even High Street Businesses Will Need to Go Digital After Lockdown

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Up until the end of December 2019, there were still many businesses steadfastly holding out from having a website, and even more of them didn’t feel the need for any kinds of digital marketing. Most of these were what we’d class as “local” in that they relied mostly on walk-by custom. Businesses such as cafes,...

Thinking Beyond the Link Building “Campaign” [Case Study]

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Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for...

How to Create a High-Converting Landing Page: 4 Crucial Components

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For any business, landing pages are crucial for building brand awareness, creating trust with new visitors, and increasing sales. If you’re growing to grow your brand, you need landing pages for your campaigns. They single out specific products, services, and offers and give users in-depth information. This allows them to make well-rounded, informed buying decisions...

Nine Must-Have Features for Your Social Media Dashboard

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  Whether you’re shopping for your first social media management tool or you’re ready to upgrade an underperforming tool, you need to make sure that your preferred social media dashboard has these nine essential features. When you want to provide efficient, effective social media management, using native tools for Facebook, Twitter, and other platforms just...

Should You Test That? When to Engage in SEO Split Tests

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Posted by Portent This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which...

How to Better Serve Customers in a Digital-First Landscape

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A few months ago, a virtual consultation with your dentist may not have been possible. But in response to the impact of COVID-19, many businesses have become digital-first by necessity. To do this well, brands need to rethink what their customers’ pain points are and how their business is uniquely positioned to help alleviate them....

Commerce and COVID: How Retailers Can Survive and Thrive in the Time of Coronavirus

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With no return to ‘business as usual’ on the horizon, retailers find themselves facing an uncertain future – but there are opportunities for those who are able to adapt to adversity. Sked Social is hosting a series of educational sessions with industry experts to help you upskill during this time of global turmoil. The third...

How to Keep Your Younger Kids Entertained and Quiet During a Remote Conference Call

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  Have a video or conference call while you have a little one at home? We’ve got tips for handling working from home with kids and a list of activities to keep young children entertained. Conference calls with kids? I’ve been there. I’ve had video calls while I cuddled my infants, inspired (or bribed) my...