The MozCon Virtual 2020 Final Agenda

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Posted by cheryldraper We’re just about a month out from this year’s MozCon and we couldn’t be more excited! If you’ve never considered it before, it’s high time you became acquainted with the idea of a “couchference” — a full-fledged conference held from the comfort of your home office space, real office space (depending on your...

Commerce and COVID: How Retailers Can Survive and Thrive in the Time of Coronavirus

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With no return to ‘business as usual’ on the horizon, retailers find themselves facing an uncertain future – but there are opportunities for those who are able to adapt to adversity. Sked Social is hosting a series of educational sessions with industry experts to help you upskill during this time of global turmoil. The third...

How digital is shaping customer experiences for FMCG brands

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FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buying their groceries, toiletries, and other consumables from supermarkets or third-party retail stores. In recent years, however, the rise of digital technologies has resulted in changing consumer expectations, and a greater demand for convenience, better brand relationships, and an omni-channel...

CDPs Are for B2B Companies Too

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The customer data platform (CDP) market continues to expand. While CDPs first resonated with large B2C brands such as retailers, the technology is rapidly gaining momentum among B2B organizations too. After all, for those companies, a unified view of their customers and prospects is also critical. In fact, the CDP Institute reported last year that...

How to Improve Your Content Creation: 15 Helpful Writing Tips

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Content marketing has been proven time and again to be a useful strategy for reaching potential customers. To do it well, your content creation needs to be on point. A big part of that? Writing in a way that connects with your target audience and clearly shows them what makes your brand better than competitors....

Social Round Up – Hopes & Predictions for 2020

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A new decade is upon us, and with it comes a fresh lens through which we can view the world of social media. Ten years ago, social media platforms were developing (some yet to be developed) and foreign to marketers. Now, as we step into 2020 armed with learnings and experience over the last decade,...

How to Run a 2020 Content Audit

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You wouldn’t drive a sedan with three wheels, so why keep posting to a severely underperforming blog? Most often, it’s because you may not realize which of your content is driving results, which isn’t, and where your gaps lie. Fortunately, that’s where a content audit comes into play. Content is the driving force of your...

Digital Marketing Trends 2020

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When it comes to digital marketing, it’s important to be ahead of the game, but with ever-changing trends and new technologies, this can be easier said than done. To help you get a head start for the new year, we’ve compiled this list of digital trends to look out for in 2020 and ongoing trends...

SEO Analytics for Free – Combining Google Search with the Moz API

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Posted by Purple-Toolz I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What...