What Is a Social Media Manager? (And What Does One Really Do?)

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  Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? What skills will you actually use on the...

Use Data From Your Social Media Report to Create Share-Worthy Content

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  Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. But these summaries are much more than progress reports that reflect on the past. Your social media...

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

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Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received...

11 Benefits of Blogging for Small Business Owners in 2020

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Are there any benefits of blogging? Sure there are. For decades, entrepreneurs have promoted their businesses through content marketing. The form content marketing has taken has differed over the years though. Think about the invention of the printing press, the massive impact of television, and then the outburst of digital technologies. One common trend throughout this...

How to Build Your Sales Enablement Strategy

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Providing your sales reps with the tools, materials, and content needed to drive leads will ultimately enable them to secure more opportunities and revenue for your business—and more opportunities and revenue are the end game of sales enablement. Sales enablement, in its most simple application, is the holistic process of providing your business’s sales team...

Five easy ways to make your social media more inclusive

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A version of this article was previously published on LinkedIn. For most, enjoying and using social media is a relatively hassle-free experience. Many of us log onto our favorite platforms multiple times a day, and it’s sometimes the first thing we check in the morning and the last that we see at night. But all...

How to Create High-Converting Funnels

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Here is the number one funnel template you’ll ever need, which will quadruple your sales in 24 hours….Yep, the image doesn’t display because there’s no such thing. Because that’s not how funnels work. There’s more work involved, and there’s no one size fits all solution. But I think you could be doing a few things...

Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

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  Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. You’re also responsible for reporting on your results. So,...

Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social 

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Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview...

Getting Started With Dynamic Ads (They’re Less Complicated Than You May Think)

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  Want to run hyper-targeted ad campaigns that resonate with your audience? Dynamic ads can do that and more. Here’s a deeper look at the pros and cons of them and how to begin.  Facebook Ads is an unbelievably powerful ad system with incredible customization options. You can use advanced targeting options (and retargeting options!)...