Three Steps to a Better-Performing About Page

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Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require...

The MozCon Virtual 2020 Initial Agenda

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Posted by cheryldraper It’s the question that’s been on plenty of people’s minds: What’s up with MozCon this year? We’re happy to report that 2020’s MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon...

Will Digital Marketing Replace Traditional Marketing?

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How many years have marketers been beating the “traditional marketing is dead” drum? Since the old dial-up modem sound became synonymous with the world wide web? Probably. As world events move people online in greater numbers than ever before, the cry that traditional marketing is dead grows louder. But does that make it true? The...

9 Things to Expect from Life After COVID

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Whether we accept it or not, researchers predict we may be in lockdown for longer than planned. Others are saying social distancing could become a fact of life for, not months, but years. A new world, they say, is on the other side of all this change. But, practically speaking, what can we expect? Even...

How to Stay Creative With an SEO-Driven Content Strategy

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Posted by Caroline-Forsey When I first joined HubSpot’s blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was...

Commerce and COVID: How Retailers Can Survive and Thrive in the Time of Coronavirus

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With no return to ‘business as usual’ on the horizon, retailers find themselves facing an uncertain future – but there are opportunities for those who are able to adapt to adversity. Sked Social is hosting a series of educational sessions with industry experts to help you upskill during this time of global turmoil. The third...

What Readers Want During COVID-19: B2B Edition

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Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas, which,...

April Social Media Trends

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With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation. How COVID-19 is affecting the...

7 Hashtag Search Tools That Are Crazy Easy to Use

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  Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. With hashtags, you can do everything from increasing your brand’s reach and tracking trending topics on social media to...

The New Guidelines for Online Marketing During COVID-19

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Time moves differently now, and so should your marketing. At the beginning of the coronavirus (COVID-19) pandemic, some people worried that marketing their business was in bad taste, and at one point, that might have been true — depending on the nature of your business. However, things have changed and we don’t know how long...