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Advertisers are starting to allocate more of their marketing dollars to Reddit. This year, the platform is expected to hit $212.5 million in ad revenue in the U.S. It’s not at the level of Facebook ($40.76 billion in 2021), however, the year-over-year ad revenue growth is more than double that of Facebook (source: eMarketer, October...
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When it comes to marketing your small business, you need to be extremely strategic to ensure that you rise above all the online noise and get the attention you deserve. On way to boost your small business marketing is with the 4 M’s: Message, Market, Method, Money. Let’s dive in and learn more! Marketing is...
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Despite growing economic concerns at the hands of global pandemic, the online luxury retail market is growing. While traditional conversion strategies work for online retailers, there are specific considerations to be made for luxury retailers. Let’s take a look at what luxury marketing is, how it differs from marketing in traditional retail markets, and ways...
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Are you looking for a way to boost sales and get more customer engagement? If so, you’re in the right place. The topic today is gamification. Specifically, we will show you how to use games to encourage more engagement on your business website. If you’re new to this concept, here’s what you need to know;...
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The cost of social media promotion is getting more expensive as the platforms are becoming increasingly more popular for advertising. And for small businesses, the cost is high, especially during these times. That is why Bordo’s launch of its new, free social media platform for small business is welcomed. Bordo is using organic social media...
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Bonus Material: Free Social Content Calendar Want more ideas for your content marketing? These types of content can help your brainstorming content for your social media channels. As more and more brands are investing in creating content, it is getting harder and harder to catch a web user’s attention. Today’s consumers are constantly moving through...
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Please describe your job: What do you do? I’m the CEO of HOME, the largest independent strategic marketing agency outside of London. My role is to work with shareholders, leaders and the wider business to ensure HOME continues its amazing journey. I’m lucky to work alongside and learn from so many talented team members who...
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The year 2020 ushered in many changes, chiefly due to COVID-19. People around the world adopted new habits for working, spending free time, and shopping. As restaurants, offices, schools, and stores closed, many increasingly conducted their lives online. In these early days where some nations already started with the vaccination process, there is hope for...
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2020 changed everything, and for most of the year, businesses have looked toward 2021 as the chance to enact a fresh start without the ongoing trading threat of Covid-19 looming over them. However, now that pandemic restrictions are continuing in many territories, the possibility of further waves of the virus into the year ahead, unfortunately...
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Wouldn’t it be fantastic if you could create more customer value by infusing your website with a classic retail sales technique? Good news: You can, through cross-selling. Some of the world’s global retailers use cross-selling techniques to increase revenue. Amazon, for example, attributes 35 percent of its revenue to cross-selling. In this article, we’ll dive...