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As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space. For some, the answer is overly simplistic and a straightforward checking of boxes....
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Love them or hate them, third-party cookies are going away. Google plans to phase them out over the next two years, while Firefox and Safari have already begun to block them. Since third-party cookies are out, it requires a revamp of your digital strategy to ensure that your company stays on track with its marketing...
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Please describe your job: What do you do? As Managing Director EMEAA, my role is to drive growth for Allbound across the region, and promote brand awareness and deliver value to those looking to leverage their channel partner ecosystem. This is achieved by our clients working with their partners who either refer opportunities to them...
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Find the right Instagram influencers for your goals? Check! But what else do you need to know about advertising with influencers? If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your...
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When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. When we say “paid social,” the first thing that jumps to mind is usually Facebook...
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In the past, consumers often had to choose between eco friendly products and practical ones. But now, there are better options for producing these materials. So people can now enjoy the best of both worlds. This combination is exactly what Bamboozle brings to the market. Learn how the company brought these two factors together in...
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Day in and day out, people are making choices about what to eat, where to shop, what to watch and so much more. When the answers aren’t immediately obvious, we frequently turn to others for guidance. Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our...
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Posted by Dr-Pete Back in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven’t posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed, but it changed so gradually that there was...
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Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads. But is your website working...
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Search Engine Optimization (SEO) remains the most effective digital marketing channel, but only if your company is managing it properly. The real question is: How do you manage your SEO projects effectively and boost your digital marketing results? I’ve been managing teams, and I have been part of SEO teams for more than a decade....