Social Media Definitions: KPIs and Other Valuable Terms to Know

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The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords, but the most important terms marketers need to understand are those that relate to measuring the...

How to Build a Strong Social Media Presence–Organically!

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  Want to build a strong social media presence or strengthen your existing one? We’ve got tips to transform your social presence for the better … without going broke. Ever wondered how top brands have such a strong social media presence? They’re easily recognizable, get mentioned frequently, and seem to just be everywhere you look....

Upcoming Webinar Reveals the Best States to Incorporate

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Once you have made up your mind to start your own business, there are many more steps to make it a reality and registering your business is one of the more important steps. But not all states are the same, and some are much more friendly for incorporating than others. A new webinar titled Best...

SBIR – STTR Summit Training for Government Contracting

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Federal contracts are some of the most lucrative contracts a small business can receive. However, there are many challenges in being accepted as a federal contractor. The Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) summit is providing a workshop on Government Contracting. The SBIR and STTR are competitive programs that...

Section 230: What Your Organization Needs to Know

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As some people believe social media companies to be overstepping their bounds, there’s been a lot of talk about Section 230 lately. Unfortunately, not all of this talk has been accurate. What is a platform? What is a publisher? Does any of that have anything to do with Section 230? As the representative of a...

4 Questions to Ask Before Creating Your Social Media Content Strategy

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When it comes to creating your social media content strategy, it’s good to have a strong understanding of what you want to achieve before you dive in. That’s why we’ve curated our top four questions to ask yourself before creating your social media content strategy. By considering these four questions, you’ll find creating your monthly...

The Evolution of Social Listening and Why it’s Still Essential

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The practices of social listening are not new, but they have drastically evolved over the years. What was once a tool that brands used to gauge sentiment and volume of brand mentions has now become a powerful engagement tool. That said, not every brand is taking advantage of social listening and applying valuable insights into...

Repurposing Content: Recycling Content that Works

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Marketing has and always will be a trial-and-error process to some degree. The latest analytics can shrink some of the guesswork. But at the end of the day, you’re just not quite sure of your audience’s response until you launch your content. But with repurposed content, you already have a good idea of what to...

Bordo Helps Small Businesses Promote Across Social Media for Free

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The cost of social media promotion is getting more expensive as the platforms are becoming increasingly more popular for advertising. And for small businesses, the cost is high, especially during these times. That is why Bordo’s launch of its new, free social media platform for small business is welcomed. Bordo is using organic social media...

Best Practices for Going Dark on Social Media

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In a time of continuous ups-and-downs globally, it is more important than ever to pay attention to what your brand is posting on social. As much as we’d like to continue posting and promoting during these times, it’s not business as usual. We often recommend that our clients go dark during these critical times, but...