Top 6 Ways to Increase Your Brand Awareness Through Social Media Marketing (SMM)

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Every company promoting goods or services on the Internet can benefit from social networking services. Social media is widely used by a large and diverse range of demographics, and for many it’s addictive. But businesses should not overlook the leading tendencies of social media users, including the time of day, day of the week, and...

How to Find Your Target Audience

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When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion...

5 Tips on Using Flash Sales for Exponential Growth

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Do you want to increase your sales with new and existing customers? If so, a flash sale is just the thing you need to get the ball rolling. A flash sale is a limited-time promotion that’s popular on eCommerce and SaaS websites. Typically, the business owner and marketing team will offer one or more products...

34 Marketing Plan Samples and 7 Templates to Build Your Strategy

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Maybe you have no idea where to start when it comes to creating your marketing plan. Of course, you don’t want to leave out something important. Maybe you’re refining one you’ve already created. If you’ve done a simple Google search for marketing plan samples for inspiration, you’ve probably found it difficult. We thought you’d appreciate...

Want to Make a Sale? Be an Advocate

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I once had some trouble transferring email addresses to a new computer– which inspired this cartoon:Illustration: Mark Armstrong There is, of course, a procedure for doing an address file transfer to a given computer. All it takes is some online research and a little patience. OK, and maybe some aspirin… But it’s tempting to opt...

16 Things to Avoid When Doing Content Marketing

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The internet is full of tips and advice on what to do when developing a content marketing strategy, but knowing what not to do is equally important to ensure success. Here are 16 things marketers should definitely avoid when doing content marketing. What is one particular thing to remember not to do when doing content...

Web Exclusive: Keeping business strong during COVID-19 pandemic

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Editor’s Note: To get a comprehensive look from the author of current government programs that can help your business, as seen in the May issue of PMP, please click here. We are observing a can-do attitude from our pest management clients, with respect to operating their businesses in these challenging times. With a combination of...

Your profiles matter! Take time to perfect them

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Why are some profiles disasters while others are marketing masterpieces? Whatever the reasons for subpar online profiles, now is the time to give your web presence a second look. Follow these steps to create a profile potential buyers will gravitate toward. Read more: feedproxy.google.com

8 Interactive Websites with Chatbots: Web Chat Examples for Marketing, Sales & Customer Support

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Ready to be inspired? See what top businesses boasting websites with chatbots are doing and learn how to translate these web chat examples to boost your own bottom line. Web chat is a chat widget on a website that uses live chat, chatbots or a hybrid approach. Web chat offers unicorn benefits to businesses of...

The importance of branding your company

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PHOTO: JAKKAPAN21/ISTOCK / GETTY IMAGES PLUS/GETTY IMAGES I was having a conversation with a small business owner the other day about branding. They really weren’t sure what it all really meant or if it was worth investing into. I started to explain that branding is all about making your company stand out and build its...