How Online Stores Can Use Facebook Marketing to Drive More Sales

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If you want to start and run a profitable online store, social media is something you cannot afford to ignore. In the less than two decades that social media has been around, it has completely overturned how marketing is done. It has leveled the playing field and made it possible even for small businesses with...

Holiday Marketing and Promotions That Work in 2020

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If you felt like Halloween 2020 didn’t feel like regular Halloween, you’re not alone. Less kids were trick-or-treating, less houses were decorated, and we’ve been snacking on more leftover candy than ever before. As we all know far too well, 2020 is very different. This year’s holiday season is likely to feel different too. So,...

Is Everything You Thought You Knew About Marketing a Global Business Wrong?

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Are you a small business owner? Do you hope to take your business beyond your country’s borders? If the answer to those two questions was yes, keep reading this article to learn what you need to know about marketing a global business. Some of the topics covered might surprise you. Is everything you thought you...

What is Programmatic Advertising?

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Today’s digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig below the surface of that jargon, you begin to uncover true benefits to your organization. That’s what this guide is about....

Should I Publish Pricing or Rates on my Website?

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The majority of non-retail business owners struggle with the prospect of posting their rates online. Many of them worry that an upfront display of potential charges will reveal sensitive information to competitors, or worse, scare away customers at a sensitive point in the “buyer’s journey.” Nothing could be further from the truth. Publishing prices on...

Lead Magnets: A Comprehensive List of 50 Lead Magnet Examples to Grow Your Email List

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Ever wonder what happens to the 95% of people who visit your website without buying anything? Many of these visitors leave without ever coming back. What if, instead of losing a potential customer, you could add them to your email list and build a relationship with them? What if this was something that would lead to them...

Improve Your Marketing Strategy: Email Marketing and VoIP Solutions

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Even well-positioned brands with solid marketing results need to revise and update their strategies at least once a year based on changing external factors, internal opportunities, and results achieved by implementing existing strategies. After all, your success greatly depends on your ability to recognize emerging trends and build them into your strategy, to make sure...

What is local SEO and how to improve your local ranking

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Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information....

12 Key Skills Marketers Need in Today’s Digital Landscape

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As today’s digital landscape has shifted, with increased access to and advances in technology, and with more companies switching to online operations, marketers’ roles and responsibilities have shifted right along with it. Here are some of the skills and competencies that are now critical for marketers to succeed in today’s increasingly digitized world. What’s one...

How to Write a Killer Company One-Pager (With Examples)

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If someone asked you what your business does, would you be able to describe it accurately in a concise, compelling manner? Better yet: would your description inspire a potential customer to want to learn more about what you have to offer? Even further, suppose multiple people wanted that description in writing—sales team members, potential customers,...