A Day in the life of… Nick Peart, VP Marketing, EMEA at Databricks

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Please describe your job: What do you do? I am the VP Marketing, EMEA. My role involves running the marketing across Europe, the Middle East, and Africa. I have built a team that focuses on driving awareness and demand for Databricks Products and Open Source Projects. We optimise every activity around one of three main...

Retail Reimagined: 9 Trends for the Future of Physical Retail

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The chatter of the “Retail Apocalypse” began long before the recent events of a global pandemic. However, the last year has accelerated the need for retailers to go digital, leaving many struggling to adapt. Despite the challenges retailers face, there are opportunities to not only survive but to thrive. But to take advantage of these...

Local Inventory Ads – Setup and Best Practice

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Local inventory ads are one of the best features in Google Ads for turning online searches into in-store visits. This ad format is designed to connect your business with local, high-intent searchers who are looking to find specific items, in-stock and in the nearby area, so they can make the purchase and pick the goods...

How to use local competitors to your advantage

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.css-15dtvu8-Outer > *{margin-bottom:20px;margin-top:20px;}.css-15dtvu8-Outer > H2{margin-top:60px;}.css-15dtvu8-Outer > H3{margin-top:40px;}.css-1pndmrk-P{font-weight:normal;font-size:16px;line-height:175%;color:#666666;}@media (min-width:660px){.css-1pndmrk-P{font-size:19px;}} Choosing to start a business in what seems like a crowded market can be daunting. How could your little startup possibly stand out against the businesses who've been around for several years?  My partner and I started our local hauling and junk removal business,.css-1f4w78g-CustomA{color:#136bf5;-webkit-text-decoration:none;text-decoration:none;}.css-1f4w78g-CustomA:hover,.css-1f4w78g-CustomA:focus,.css-1f4w78g-CustomA:focus-within{color:#2655bd;cursor:pointer;}.css-1f4w78g-CustomA:hover > span,.css-1f4w78g-CustomA:focus >...

The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores

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Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the...

What You May Have Missed: Moz Resources to Prioritize Community Learning and Professional Development in 2020

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Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you’re like me, you’ve missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing...

How To Do Local SEO for Businesses Without Physical Locations in 2021

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Posted by MiriamEllis “My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?” Queries like these about doing...

Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

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Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location...

The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

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Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more food for delivery, spending more money in online shops, and checking for safety measures on the web listings of businesses of all kinds. But what do these new trends mean for the ways businesses market themselves online?...

New Moz Local Plans Unveiled — With Reputation Management & Social Posting!

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Posted by BarryYim With listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs. While it’s always been important for local businesses to have accurate and complete online...