Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

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Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.  In this post, we will cover the key benefits...

Tips for Executing LinkedIn Groups

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Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. LinkedIn, the leading social media network for professionals to connect, currently has over two million groups on their...

LinkedIn for colleges: Best practices for higher education

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For new graduates, researching potential colleges, searching for new jobs and maintaining your alumni connections have always been a challenge. When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. With its focus on professional...

LinkedIn 101: What Every Smart Social Media Manager Needs to Know

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  Are you getting everything you can from LinkedIn? These tips can help you brush up on the basics and also dig deeper into this social media platform. Often overlooked, LinkedIn is a powerful tool for professionals, business owners, and social media managers alike. Though some people see it only as a tool for job...

7 tips to rev up your LinkedIn marketing game

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With over 660 million registered professionals, LinkedIn is the largest resource for B2B marketers to tap into. So if you’re not on the platform already or if you haven’t been using it to its full potential, it’s time you reconsider. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your...

How to Create Amazing LinkedIn Videos Starting Today

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    Add LinkedIn Video to your list of places to share your visual content. Here’s why you shouldn’t ignore the growing power of LinkedIn Video. When you think about creating video for social media, you most likely think of Facebook and YouTube. However, you don’t want to miss out on LinkedIn for video. In...

How to Jumpstart Your LinkedIn Lead Generation Strategy

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If you’re in B2B, now’s the time to iron out your LinkedIn lead generation strategy. Why now, though? For starters, recent social media statistics note that 45% of B2B marketers have already won customers through LinkedIn. The same stats also highlight that the platform generates nearly 300% more B2B leads for marketers versus the likes...

Why LinkedIn influencer marketing matters for brands

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When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. However, that doesn’t mean...

10 LinkedIn Statistics for Social Media Managers to Keep in Mind [Infographic]

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  As a social media manager, you’ll want to have these facts at the forefront of your mind for your LinkedIn social content.  The following LinkedIn infographic from Oberlo highlights the top 10 statistics that everyone in the marketing space should know. When you know more about people’s behaviors on LinkedIn, reasons for being there, and...

Social media demographics to inform your brand’s strategy in 2020

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User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like how you want to know who uses your products and services, knowing who’s on what platform aids you in researching, advertising and marketing decisions. As the social space is constantly changing, it’s handy to know...