Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

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Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location...

Why Choose a Social Media Management Tool Over a Native Tool?

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  Using native tools well enough but intrigued by a social media management solution? Read on for solid reasons why it might be time to ditch the native tools and go with a social media scheduling tool. If you’ve been using native social media tools to manage your brand’s social channels, you probably feel like...

Walkthrough: The Relevance Vampire

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Walkthrough: The Relevance Vampire MikeTanier 10 Sep 2020, 10:50am As I was saying … Buccaneers at Saints, Sunday, 4:25 p.m. At an early-bird special somewhere in Sarasota this summer… DREW BREES: Tom! Thanks for inviting me over! Isn’t it great that we now have the chance to meet twice per year, not just to play...

Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

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Posted by ipfister Since Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those...

Do You Need More from Your Video Content Marketing Strategy?

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Today I have some resources to help you improve your video content marketing. Here’s four links with tips and tricks to kick start your work week. Growing a brand audience involves creating compelling visual content, which can greatly improve your social engagement and following. Professional videos are easier than ever to produce and publish online....

Five easy ways to make your social media more inclusive

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A version of this article was previously published on LinkedIn. For most, enjoying and using social media is a relatively hassle-free experience. Many of us log onto our favorite platforms multiple times a day, and it’s sometimes the first thing we check in the morning and the last that we see at night. But all...

Grammar for marketers: how to mind what your brand says

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The importance of grammar for marketers can’t be overstated. Sure, you probably haven’t thought much about sentence structure or punctuation since high school. That’s what autocorrect and grammar-checkers are for, right? But errors can still run rampant despite such tools. Grammar mistakes on social media are particularly tricky when your message has gone live and...

Scaling a Brand Competitors Can’t Copy With Awesome Design (and Without Breaking the Bank) With Russ Perry From Design Pickle [AMP 190]

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Good content with bad design equals bad content. Good design can be expensive and hard to scale, but the value of quality graphic design can’t be overstated. Today’s guest is Russ Perry from Design Pickle, a flat-rate creative services platform. What’s the catch? Never pay more than a monthly subscription. Get help with your branding...

The State of Local SEO Industry Report 2020, Announced

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Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners,...

How to Network Online Like a Champ

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Posted by cheryldraper This conference season feels a bit different, doesn’t it? Where we’re usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats, offering video sessions by top-notch speakers or live streams with open chats. But what about everyone’s favorite bonus during conference season —...