Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Date:  Comments: 0

Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the...

Let’s Talk Content Curation and Creation for Social Content

Date:  Comments: 0

  What is content curation? How does it differ from content creation? Here’s a look at what each offers social media managers and digital agencies. The Content Creation versus Content Curation debate has been around a while. But what are they and which one is best for your brand? In this article, we’re looking at...

Social Spotlight: Ben & Jerry’s and how to take an actionable stand on social 

Date:  Comments: 0

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview...

From Mint.com to Voy Media: How Kevin Urrutia Switched Careers and Broke Into Marketing (and You Can Too) [AMP 188]

Date:  Comments: 0

Stuck in a rut at work? Bored beyond belief? If you’re thinking about or wanting to change jobs and careers, consider the following: How long will it take to learn new skills? Will it affect your income? Are jobs available? Will it make you happy? Today’s guest is Kevin Urrutia, a former software programmer at...

Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Date:  Comments: 0

Posted by MiriamEllis Image credit: Kenneth Leung, Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” – ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses...

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Date:  Comments: 0

Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we...

Commerce and COVID: How Retailers Can Survive and Thrive in the Time of Coronavirus

Date:  Comments: 0

With no return to ‘business as usual’ on the horizon, retailers find themselves facing an uncertain future – but there are opportunities for those who are able to adapt to adversity. Sked Social is hosting a series of educational sessions with industry experts to help you upskill during this time of global turmoil. The third...

Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

Date:  Comments: 0

Posted by morgan.mcmurray For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It’s… a lot, isn’t it? So today, we want to take a departure from the world of “how this affects us” and focus instead on actionable things...

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

Date:  Comments: 0

Posted by JotFormmarketing In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest...

How to Run a 2020 Content Audit

Date:  Comments: 0

You wouldn’t drive a sedan with three wheels, so why keep posting to a severely underperforming blog? Most often, it’s because you may not realize which of your content is driving results, which isn’t, and where your gaps lie. Fortunately, that’s where a content audit comes into play. Content is the driving force of your...