How to Use Rewards Programs to Build Customer Loyalty Like the Best Brands Around With Matt Baglia From SlickText [AMP 216]

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How do marketers bring customers back to maximize revenue? Loyalty programs build customer devotion and retention by incentivizing repeat business. Buying becomes a habit. Today’s guest is Matt Baglia, co-founder and CEO of SlickText, an SMS marketing platform. If a loyalty program makes sense for your business, Matt talks about what it takes to make...

Tips and Best Practices for Enhancing Your Social Media Community

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2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities. As we look ahead at 2021, things aren’t going...

Which Ad Platform Is Right For You?

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So you’ve decided to invest in pay-per-click advertising (PPC). Congratulations on making the decision to invest in the future of your business. Now comes the easy part, right? All you need to do is enter in credit card information, write some ad copy, and boom, you’re done! Okay, maybe it’s not so simple. For example,...

Search Engine Optimization vs. Pay-Per-Click

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Reaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you. Nowadays, when someone needs a new idea, a data point, to solve a problem, research a new...

A day in the life of… Meshach Amuah-Fuster, Managing Director EMEA at Allbound

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Please describe your job: What do you do? As Managing Director EMEAA, my role is to drive growth for Allbound across the region, and promote brand awareness and deliver value to those looking to leverage their channel partner ecosystem. This is achieved by our clients working with their partners who either refer opportunities to them...

How to Hold Your Client Accountable

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This is one of the hardest things to do effectively when working in an agency environment. If your day-to-day role puts you at the table working directly with clients, learning how to hold your client accountable is a skill that is not discussed or taught as often as it should be. By effectively holding clients...

Presidential Elections, Pandemics, Natural Disasters: When to Pause Your Social Media Channels

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  With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. Let’s dig into reasons for and against doing so. Between the presidential election in the United States, the global pandemic, and countless natural disasters, the year 2020 has been full of twists. As these events...

3 Digital PR Tenets for Excellent Outreach

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Posted by amandamilligan Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more? It’s not easy, I’ll tell you...

Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

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Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the...

Let’s Talk Content Curation and Creation for Social Content

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  What is content curation? How does it differ from content creation? Here’s a look at what each offers social media managers and digital agencies. The Content Creation versus Content Curation debate has been around a while. But what are they and which one is best for your brand? In this article, we’re looking at...