How tracking social media shares can strengthen your campaigns

Date:  Comments: 0

Chances are you’re already tracking social media shares. But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. Because your social media shares are a treasure trove of actionable information. From identifying your top-performing content to uncovering messages...

The greatest hits: Repurposing your best content for social media

Date:  Comments: 0

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t....

10 ways the Sprout Social mobile app lets you manage social from anywhere

Date:  Comments: 0

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Not to mention, social media doesn’t slow down for your busy schedule,...

The ultimate guide to LinkedIn analytics for B2B

Date:  Comments: 0

LinkedIn has evolved into the go-to social network for B2B brands. From finding top-tier talent to flexing your industry influence, a staggering 79% of marketers say that the platform is a prime source of new leads. However, growing on LinkedIn requires a totally separate strategy from what works on Facebook, Instagram or Twitter. Not only...

How to write a white paper that inspires a year-long content strategy

Date:  Comments: 0

  When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. It allows you to...

Branded keywords: Why they matter and how to track them

Date:  Comments: 0

Chances are you’re familiar with the concept of monitoring keywords. From ranking in search results to figuring out how customers found out about you, keywords often represent a treasure trove of marketing data. However, there’s a particular type of keyword that often gets overlooked. That is, branded keywords. Although they’re often treated as an afterthought...

Bring it in: How to build an all-star social media team

Date:  Comments: 0

It wasn’t long ago when organizations asked themselves if they actually needed a social media presence. Nowadays, however, social media is a must-have. It’s an integral part of a business’s brand and marketing efforts. As you build your social media team, it should be done with as much care and commitment as you would dedicate...

How to effectively run a multi-location review management strategy

Date:  Comments: 0

Managing reviews can be a challenge for businesses with a single location, so when you have multiple locations or a franchise model, the effort is multiplied. Responding to reviews is an important task in maintaining your brand’s reputation. Fortunately, with a well-planned strategy, you can make tackling the challenges of managing reviews across multiple locations...

What is brand monitoring and why is it important?

Date:  Comments: 0

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about...

9 tips to get the most from your social media video content

Date:  Comments: 0

TikTok, Reels, streaming services, going live on social—video content is everywhere and for good reason. It’s estimated that the average person spends 16 hours per week watching videos online, which is a rather large window of opportunity to capture your target audience’s attention. And capturing that attention pays off. Up to 84% of consumers say...