A Guide On How to Effectively Reach Your Target Audience on Instagram

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If marketing on Instagram is a part of your social media marketing arsenal, knowing how to reach your target audience effectively is crucial. Understandably, once you can successfully identify the people you are targeting, your next challenge would be to find a way to reach them effectively. Below are some of the most effective ways...

How to craft an impactful Instagram bio for business

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Even though it may seem like a small part of your profile, coming up with the perfect Instagram bio for business can be challenging. Your bio sets the stage for your brand presence on the platform. And you only have 150 characters to sum up what your business stands for, so it’s perfectly reasonable to...

How to Sell on Instagram: Your Step-by-Step Guide

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  Instagram can be one of the most powerful tools for selling products and services—if you know how to stand out from the crowd. These tips will show you how to sell on Instagram successfully. Did you know that as this writing, Instagram has over one billion active monthly users? Yes, billion. Instagram now is...

Instagram Management Tools That Make a Social Media Manager’s Job Easier

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  Need a little help to manage your clients’ Instagram channels (and maybe your social media agency’s, too)? We’ve got a quick list of some of our favorite Instagram management tools that make a workday easier. Instagram is an outstanding social media marketing platform. It’s undeniably valuable for businesses and brands in terms of the...

New Instagram Stories Rumours

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If there is one thing about Instagram that you can rely on, it’s the fact that there are a million rumours about it flying around the Internet every day. It’s a hugely popular platform, and arguably as popular as TikTok wants to be. For that reason, we thought we would go through a few of...

Your guide to Instagram Live for business

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It seems like nearly every social media platform has the option to livestream. That’s because it’s such a powerful way to connect with your audience and build up your brand. Whether you go live on Facebook, Instagram, YouTube, depends on where most of your audience is. So we’ve put together this ultimate guide to Instagram...

How to Find Followers for Instagram: Tips for a More Relevant Audience

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  Want a more robust Instagram audience for yourself and your agency clients? Check out these tips for how to find followers on Instagram for your business. Would you like Instagram followers who are interested in your content and want to regularly engage with you? The good news is you don’t have to simply wait...

How Huel Uses Social Media to Reach an Audience of 400,000+

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It all started with a mission. Julian Hearn wanted to create a business he was proud of — a business that was about more than profit; that did the right thing for the planet, for its staff, and its customers. That mission led to the launch of Huel. Huel offers nutritionally complete food, delivered to...

How to Get Your Brand Ready for the Launch of Instagram Reels

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Instagram Reels, the New TikTok? TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. The majority of concerns around TikTok came to light as major issues surfaced, such as hackers’ ability to control...

8 Instagram Stories Features That Boost Engagement and Examples

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Back in 2016, when Instagram copied Snapchat’s idea of short-lived content and introduced Instagram Stories, no one could have predicted the booming popularity of ephemeral content on the platform.  Just within three years, the number of Instagram Stories daily active users has reached 500 million people, as specified in one report by TechCrunch. With a...