A day in the life of… Meshach Amuah-Fuster, Managing Director EMEA at Allbound

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Please describe your job: What do you do? As Managing Director EMEAA, my role is to drive growth for Allbound across the region, and promote brand awareness and deliver value to those looking to leverage their channel partner ecosystem. This is achieved by our clients working with their partners who either refer opportunities to them...

5 Common Sense Tips to Build Successful Relationships With Instagram Influencers

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  Find the right Instagram influencers for your goals? Check! But what else do you need to know about advertising with influencers?  If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your...

4 Best Practices to Apply to Your Social Media Customer Care Plan

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The social media landscape has changed over the last several months, especially when it comes to the expectations of social media community management and customer care. If your brand has experienced higher volumes of customer care issues coming in on social media recently, you aren’t alone. Due to the impact of COVID-19 when it comes...

Press Release Template

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About 50% of businesses view marketing as their main strategy for growth. In order to expand your business, you need to find the best ways to reach your customers. Otherwise, your competitors will reach those customers first. A press release can allow you to inform customers about your newest products, developments, and news related to...

Help Us Improve: The 2020 Moz Blog Reader Survey

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Posted by morgan.mcmurray It’s been a few years since we last asked you to tell us what you love (and don’t love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we’re still living...

An Excellent Publicist Role In Your Marketing Strategy

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You’re brainstorming your communications and marketing strategy and the word “publicist” comes up. What is a publicist, and how does a publicity specialist help your company’s communication strategy? “Publicity” is a specialized field, in which the main focus is establishing interest and “media buzz” about a company, public figure or event. A publicist has key...

Top 5 SEO Optimization Strategies for Your Website

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There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively. The good news is that in most cases, you don’t need to sweat every ranking factor. Some variables carry significantly more weight than others. By focusing...

Yahoo Small Business Offers Free Website for 1 Year with Get Online Offer

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Small businesses looking to connect with customers can now get a website for free. Yahoo Small Business is offering their Get Online offer. The offer lasts for one year. That’s good news for the sizeable number of business owners looking to get a website  for the first time in 2020.  And those looking to make...

How to Tackle Content Marketing as a Startup Ecommerce Business

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expresswriters / Pixabay According to HubSpot, 69.6% of companies actively invest in content marketing. The figure is a dead giveaway of how vital content marketing is — whether you’re an established business or just starting in the eCommerce scene. However, running effective content marketing campaigns is time-consuming and labor-intensive, especially if you’re moving your brick-and-mortar...

Help Us Improve: The 2020 Moz Blog Reader Survey Is Here

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Posted by morgan.mcmurray It’s been a few years since we last asked you to tell us what you love (and don’t love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts.  With so much having changed, we wanted to be sure we’re still living up...