Help Us Improve: The 2020 Moz Blog Reader Survey

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Posted by morgan.mcmurray It’s been a few years since we last asked you to tell us what you love (and don’t love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we’re still living...

An Excellent Publicist Role In Your Marketing Strategy

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You’re brainstorming your communications and marketing strategy and the word “publicist” comes up. What is a publicist, and how does a publicity specialist help your company’s communication strategy? “Publicity” is a specialized field, in which the main focus is establishing interest and “media buzz” about a company, public figure or event. A publicist has key...

Top 5 SEO Optimization Strategies for Your Website

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There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively. The good news is that in most cases, you don’t need to sweat every ranking factor. Some variables carry significantly more weight than others. By focusing...

Yahoo Small Business Offers Free Website for 1 Year with Get Online Offer

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Small businesses looking to connect with customers can now get a website for free. Yahoo Small Business is offering their Get Online offer. The offer lasts for one year. That’s good news for the sizeable number of business owners looking to get a website  for the first time in 2020.  And those looking to make...

How to Tackle Content Marketing as a Startup Ecommerce Business

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expresswriters / Pixabay According to HubSpot, 69.6% of companies actively invest in content marketing. The figure is a dead giveaway of how vital content marketing is — whether you’re an established business or just starting in the eCommerce scene. However, running effective content marketing campaigns is time-consuming and labor-intensive, especially if you’re moving your brick-and-mortar...

Help Us Improve: The 2020 Moz Blog Reader Survey Is Here

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Posted by morgan.mcmurray It’s been a few years since we last asked you to tell us what you love (and don’t love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts.  With so much having changed, we wanted to be sure we’re still living up...

Three Steps to a Better-Performing About Page

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Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require...

What Readers Want During COVID-19: B2B Edition

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Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas, which,...

Programmatic Advertising: The Key to Success for Nonprofits

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willian_2000 / Pixabay Marketing for a nonprofit organization involves more than just branding. There is a cause that is being promoted and there is a specific purpose that benefits society at large. Nonprofits leverage many of the same marketing tactics as other businesses do, although have a unique challenge—they need to influence their target audience...

Social Media Best Practices to Help Guide You During Any Crisis

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  You can’t always predict when a crisis is going to hit your business. But you can take care of how you handle that crisis … and also make sure to have a plan in place for when a new crisis pops up. As a former meteorologist and storm chaser (yes, really), I’ve been able...