Brand Crisis Management: How Do You Respond to a Crisis in Business?

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Around 54% of small businesses have reported unsustainability due to the pandemic, but what has not been brought to light is the effect the crisis has caused on well-established brands, as well. Disney’s yearly revenue has gone down by 31%, hotels worldwide have been losing 42% of jobs, fashion brand Gucci has had a 23%...

How to Optimize Your Facebook Page for Local Searches

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  Consider Facebook for your local marketing. It’s one of the best ways to put your products and services in front of the right audience at the right time. Gone are the days when printed flyers were the only tools at your disposal to put your business or brand in front of a local audience....

13 Newsletters You’ll Want in Your Inbox in 2020

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Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. Simple as that! Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to read, to buffer,...

How to Increase Traffic to Your Website

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The very premise of inbound marketing is to bring traffic to your website’s door, invite them in, and turn these visitors into customers, right? If you’re looking to expand the traffic to your website (and who isn’t?), you may be left wondering how to do this. If you approach inbound marketing the wrong way, it...

4 Examples of Great Social Media Content and What You Can Learn From Them

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If one thing is guaranteed when it comes to social media, it’s that content on the feed will never be in short supply. In just one day, users will scroll through 300 feet of content on social media – that’s enough content to span the height of the Statue of Liberty. With the perpetual appetite...

The Featured Snippets Cheat Sheet and Interactive Q&A

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Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we’ve done, the results of all the tests I’ve performed, and key takeaways. Things didn’t quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks...